Cody West Cody is a cofounder at Assisted Reach and an analytics and SEO aficionado. He counters his bad posture with yoga and is a fan of corny jokes. When it comes to data analysis, he "Excels."Article stats Twitter 73 Facebook 357 Referring domains 16 Organic traffic 151 Data from Content Explorer tool. ShareQuick links A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site.As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” I probably get this question a lot because when you Google it, all the search results have one problem in common…They don’t differentiate by the type of website you are trying to drive traffic to!The goal of this post is to describe how to get new traffic to your website, no matter what type of site you have. There is one important distinction to make before we dive in.When … [Read more...] about How To Drive Traffic To Your Website (All Things Considered)
Drive friendly the texas way
A friend recently presented me with a tiny kitten she and her daughter rescued from a busy intersection. This kitten was not particularly adept at walking and would occasionally fall over, but she kept trying, using her tail to keep her balance and become more skilled at walking. I can hear you ask: What in the world does my new kitten have to do with paid search for small businesses? As I observed the kitten’s progress, I found myself comparing her transformation to that of a small business venturing into paid search marketing for the first time. Small businesses, like the kitten, need to start slow, practice, and use their tails (their tail words, that is) when starting out in paid search. In this article, I’ll explore some of the obstacles that keep small businesses from venturing into the paid search arena. I’ll then recommend a series of initial first steps you can take to gain confidence and proficiency using this advertising venue. Myth versus reality In … [Read more...] about Taking The Fear Factor Out Of Paid Search For Small Businesses
We frequently hear about the consumer brands that dominate their markets. Amazon controls 25% of all Internet commerce. Zappos grew to a billion dollar company in ten years with its Web-friendly business model and rule-breaking culture. But who holds the dominant Internet-driven position in your slice of the economy? Is it you? It could be. Right now, plans are being laid in almost every industry segment to leverage the Web and rule the roost. Over the next few years, one company in each marketplace is going to use the Internet to dominate their competitors, steal market share and enjoy big profits; from the company selling heat-reflecting paint in central Texas, to the company selling sophisticated cloud-management services to enterprises. What does it take to be a Jumper in any industry segment? I was able to see one emerging in the established and sleepy self storage industry at the Phone Smart Hawaii Unconference this month. This industry is mature, with serious competition in … [Read more...] about Use Testing to be the Amazon of Your Industry
Welcome to the 21st century, where you may need to perform “optimization” on the real-world exterior of your stores to help ensure the best rankings in Google! While at SMX Milan last month, colleague Luca Bove, in his presentation on the “Making Sense Of The Local Landscape” session, mentioned how Google potentially employs an algorithm with its local search systems in order to improve maps’ locational quality. I was struck by how the data was very likely also used in validating business addresses for purposes of eliminating spam as well. Google’s development of these capabilities is just one part of its data collection about the actual world around us that folds into the local search algorithms. There are some reasons why these sorts of developments are becoming more important to local businesses and local search marketers. In the earlier days of the internet, a business tended to assume that anything about them on the internet was placed there by … [Read more...] about Optimize Your Physical Location For The Virtual World
After posting a teaser ad earlier this week with “stranger-danger” vibes all over it, Mr. Clean has released its official “Cleaner of Your Dreams” Super Bowl LI spot — and it features Mr. Clean in a whole new light, seductively dancing as he mops floors and scrubs the shower. The brand is obviously using the sex-sells angle to get more buzz. But does the ad make Mr. Clean out to be more of a predator than the cleaner of your dreams? Taking the “not suitable for work” route in a Super Bowl campaign is as new as drinking beer and eating nachos during the game. There has never been a shortage of Super Bowl spots using sex to sell on TV’s biggest night for advertisers. GoDaddy made its name on controversial Super Bowl spots with the likes of race car driver Danica Patrick and Victoria Secrets model Bar Refaeli. In 2015, Carl Jr.’s Super Bowl ad showcased a nearly naked model strolling through the town center, talking about how she … [Read more...] about Mr. Clean’s Super Bowl ad may get buzz, but does it cross the ‘creepy’ line?