But it’s not just about how much you spend, Google also uses a metric know as a ‘quality score’. This looks at how relevant your ad is to the searcher, how many clicks your ad has received previously and how relevant your landing page is. You need to link to a specific landing page that fulfils the promise of your advert, rather than just a regular homepage. … [Read more...] about Paid search and PPC: a super accessible beginner’s guide
Driverless car cost
Some days Google seems like it’s more of a science fiction factory than a search engine, developing products like driverless cars, and augmented reality glasses. An academic project at Berkeley adds another element to the mix – Robots. Robots that can help pick up commonplace objects around your home, and put them in their proper places. … [Read more...] about Robots Search Google Goggles to Pick New Things Up
When Eric Schmidt stepped down as CEO of Google, and Larry Page took over that role, Co-Founder Sergey Brin’s position of the company was redefined as well, and we were told that he would be in charge of “special projects” at Google. A New York Times article published in November of last year told us about Google’s Lab of Wildest Dreams or a “top-secret lab in an undisclosed Bay Area location where robots run free,” referred to as Google X. This is the home of Google’s Driverless cars. It’s a place where “shoot for the stars” type technology is being explored. … [Read more...] about Is Google Aiming at Building Faster Networks and Data Transmissions?
Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: June 15, 2012