Mobile may be the biggest (or highest profile) local story in 2008. While local search on mobile devices is not a mainstream phenomenon yet, it is growing. However, as an entry point for the masses, a range of “voice search” services (aka free directory assistance) formally launched in 2007: Google’s Goog-411, Microsoft’s 1-800-Call-411, and AT&T’s 1-800-Yellowpages joined Jingle Networks’ established 1-800-Free-411 in giving people voice access to local listings on the go. And all the major search engines are offering upgraded or improved mobile applications and/or WAP search. Google also introduced “My Location” for Google Maps for Mobile late in 2007. … [Read more...] about What Does 2008 Have In Store For Local?
Dropbox stores files locally
Related reading Five search reports for ecommerce you can pull now to prep for Q4 For ecommerce companies, it's not too early to start preparing for the holiday season. Here are five search reports to pull now as you strategize for EOY. … [Read more...] about 4 local SEO strategies for small and medium businesses
But if you want to take your attribution model to the next level with Google and actually track in-store conversions, you’ll need to upload your Google click identifier data (GCLID) back into Google. Unfortunately, this process is complex and requires you to jump through multiple hoops. Many brands find this process to be such a hassle that they opt for the simpler solution of estimating in-store visits through keywords and site visits. … [Read more...] about Getting a clearer picture of local marketing attribution
7. Local Search Mobile Devices Skewed Toward Younger Generations When asked how likely a user was to use a mobile device to look for local products or services, Gen Y consumers were almost 4 times more likely than Older Boomers and Seniors to rate the likelihood of doing so 5 out of 5, according to Thrive Analytics’ Local Search Report. … [Read more...] about 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing
To make sure that your website remains up even when a security breach happens, take regular backups and store them on the cloud, as well as in the form of an offline copy, so that you can quickly take your website back to a known good state from the very recent past whenever needed. You can easily find reliable Magento extensions for this. … [Read more...] about 10 tips to make your Magento online store more secure