Google’s John Mueller clarified that content may be still moved to mobile-first indexing despite not passing the mobile usability test.This topic came up during the January 11th Google Webmaster Central hangout.A site owner submitted a question regarding what they perceived to be conflicting information in Search Console.Search Console’s ‘mobile usability’ report shows the site has a number of valid URLs.However, the information does not line up with what Search Console is telling them about pages being ready for mobile-first indexing.Mueller responded by saying mobile usability is “completely separate” from mobile-first indexing.Web pages can be moved to mobile-first indexing even if they’re not considered usable on mobile.Mueller provided an example, saying PDFs can be added to mobile-first indexing even though they are terrible to navigate on mobile.As long as Google can crawl all the text, and it can be displayed on a mobile device, then it … [Read more...] about Google: Mobile Usability is Not Related to Mobile-First Indexing
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Many webmasters have received a “mobile-first indexing enabled for www.website.com” notification from Google during the last few days. What does this mean? Will your website get better rankings on mobile now? Will your desktop rankings drop? Google now indexes the mobile version of your web pages Google mobile-indexing change addresses indexing, not ranking. Before, Google added the desktop version of web pages to its index. That has changed. Google now adds the mobile version a web page to the index. That means that the contents of the mobile pages will be used with Google’s ranking algorithms. The ranking of your web pages now will depend on the content of the mobile version of your web pages. Your desktop rankings might drop If you use responsive web design, then the pages for desktop and mobile are the same. In that case, your desktop rankings won’t change at all. If you have mobile pages that are different from the desktop version of your web pages, your … [Read more...] about Has Google enabled mobile-first indexing for your website? How will this influence your rankings on desktop?
Every year, Google makes around 500-600 changes to their search engine. And every year, entrepreneurs, SEOs, and everyone else have to scramble to catch up with whatever they change. But now and then, Google shows us their hand. One such instance is with mobile-first indexing. Since 2016, Google has been experimenting with methods that will allow them to implement mobile-first indexing for their search engine. They haven’t been too quiet about it either. But with a recent update, the long wait is finally over. Google has started migrating sites that follow mobile best practices over to mobile-first indexing. And while Google has promised to tell everyone when their site has switched, you shouldn’t be waiting around to adjust your content strategy. If you’re a business that relies on content marketing to succeed, you need to be aware of how these changes are going to affect you. So to ease your mind and give you direction, I’ve put … [Read more...] about How to Create Mobile Specific Content Campaigns For Mobile-First Index
Like any other large-scale change to Google’s search infrastructure, Google’s decision to adopt mobile-first indexing has prompted a mixture of confusion, intrigue, and excitement. This post will explain what mobile-first indexing is -- e.g., it is not two indexes running in parallel, it is a single index of desktop and mobile pages -- and how it affects you. It will also look at what steps you can take to improve the experience for mobile visitors to your website and help you make important marketing and financial decisions on the relative importance of mobile and desktop traffic. Before we do any of that though, let’s look at some hard data. It can be difficult in a world of proclamations about “the death of desktop” to gauge whether mobile traffic is important to your business and how important it is relative to desktop traffic. Some of the Facts About Mobile Traffic A search on Google for “desktop is … [Read more...] about The Mobile-First World: Is It Time to Batten Down the Hatches?
Google has made its first official announcement regarding the rollout of mobile-first indexing.To be sure, mobile-first indexing began prior to today’s announcement, this is just Google’s first real acknowledgement of it via its own channels. Representatives from Google have previously stated that a significant number of sites have already been migrated to mobile-first indexing.Confirming what we’ve already known, Google has again stated it is only migrating individual sites that follow best practices for mobile-first indexing. Sites using responsive web design or dynamic serving are best suited for mobile-first indexing. When sites have AMP and non-AMP versions of content, Google will prefer to index mobile versions of the non-AMP page.In an effort to deliver the best experience for searchers across all devices, mobile-first indexing means Googlebot will only crawl and index the mobile version of a page.Since there are now more searches being conducted on mobile … [Read more...] about Google Officially Announces Rollout of Mobile-First Indexing