Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search.” The initial release is gradually rolling out to U.S. English users and consists of three elements: Links to different sets of results based on contextual meanings for any given search term Topic summaries with key facts visible in the sidebar of the SERPs “Information boxes” that offer additional information in the SERPs sidebar based on popular related queries. Google simultaneously announced in a separate blog postthat Knowledge Graph for mobiles and tablets is in the works, with Android 2.2+ and iOS4+ versions rolling out right now. Segmented Results “Slices” The first feature in Google’s new Knowledge Graph gives users the option to choose from sets of results based on various meanings or interpretations of a query. In the announcement, Google uses the query “taj mahal” as an example to illustrate how people … [Read more...] about Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
The Goliath in any industry will always have their version of David. Sometimes they may have more than one. Right now Google has their standard competitors and a recent upstart called DuckDuckGo. Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of digital media outlets to cover this challenging newcomer. I applaud what they are trying to do. DuckDuckGo is filling a niche that in the world of the internet today solves a major issue consumer’s face… privacy. I took a look at some of our own client’s data points to see how this search engine was performing and provide my own point of view. Growth Our client base in 2015 has seen a 181% increase in referring traffic from DuckDuckGo. This compares to 30% growth in traffic coming from Google. While those are some impressive growth numbers, it is off a very small base and represents only 0.2% of total search engine traffic vs. 81% for Google. Performance DuckDuckGo … [Read more...] about Should you be paying more attention to DuckDuckGo?
As concerns over the de facto monopoly status of Google continue to grow, I’m reminded of the great philosopher Herman Cain and his infamous line “blame yourself”. As long as “Google” is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it. There are plenty of Google alternatives and many of these players offer a better search experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search. Step 1: Bing If you’re a digital marketer using advanced search operators, then use Bing for these queries. LinkFromDomain: There are any number of tools that can give you inbound link data. There’s only one place to go for outbound link information – Bing. Feed: Finds RSS or Atom feeds pertaining to the term you specify. Contains: Returns search results that have links to the file types that you specify. Near: Useful for spotting … [Read more...] about Escape Google With These 12 Search Engine Alternatives
I’ve heard about DuckDuckGo a few times over the years, mostly as a name uttered in hushed whispers behind closed doors – “You don’t have to use Google. There is another way.” As far as I knew, it was a small, scrappy start-up that had nevertheless managed to make its mark in the world of search, dominated as it is by the vast and all-knowing Google. Frustration with Google might be at a high at the moment with tax-dodging, increasing dominance of search (and now the mobile web) and removing ads on the right hand side at the expense of organic search results. Therefore I was intrigued by the comments from DuckDuckGo fans on Jason Tabeling’s article on whether you should be paying more attention to DuckDuckGo, urging people to switch to DuckDuckGo and discover the ‘real internet’. How would searches from such a small engine stack up against Google’s, in everyday situations? Would using DuckDuckGo be an exercise in frustration, or a … [Read more...] about Going over to the duck side: a week using DuckDuckGo
Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad. I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head. Deep breath… As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative. There was a point not that long ago … [Read more...] about Say goodbye to Google: 14 alternative search engines