Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources.Three common questions are critical to understand at any point in your link campaign: Do you need more link prospects? Do you need to revise your email templates? Do you need to follow up with prospects? Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. We put together a Google Sheets template to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit your workflow. You'll want to make a copy to get started with your own version. Our link building workflowWe've been able to improve … [Read more...] about How to Improve Your Link Building Outreach Pipeline
Dvi d single link vs dual link
My friends, I'm here today to speak on behalf of that often sadly-neglected frontier in link-building: internal links. That's right, friends, your site's own navigation. You know, the links on your pages that help people move around through your website?You're Making Yourself Crazy, You Know Webmasters will drive themselves absolutely bonkers trying to convince other webmasters to "deep link" to their interior pages with appropriate link anchor text to reinforce the target search terms of that page -- a difficult and thankless task if there ever was one. They post pleas for ideas and help on SEO forums and in the comment fields on link-building blogs, and they try all sorts of labor-intensive, wacky and sometimes outright deceptive techniques to obtain the elusive "rich anchor text" links from other sites. But while they're complaining about the difficulties of getting "good links", they neglect the potential of their own internal navigation. You know, the links over which you have … [Read more...] about Go Link Yourself!
We asked 30 link building experts 9 questions about backlink analysis… and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis – of your site and your competitors’ sites, as it applies to link building campaign design. You’ll find each expert’s answer grouped by question. You’ll have to assemble the “big picture” takeaways yourself by reading through all the responses. I’ve read through this at least three times now, and each time I come away with new ideas. There is repetition, but there’s enough difference that I believe even the most experienced link builder will have a moment or two of discovery-induced excitement. Thank you, thank you, thank you to the contributors. I can’t wait to put what you’ve taught me to work! And we’ll see you again in part 2, which looks at the technical aspects of what exactly gets … [Read more...] about 30 Link Builders Discuss Backlink Analysis For Campaign Design
Is it a penalty? Or is it just a change to Google’s algorithm? That’s been one of the hot topics in search marketing in recent months thanks to the Panda and Penguin updates, and it was one of the topics of discussion tonight at our SMX Advanced conference in Seattle. During the annual “You & A with Matt Cutts” keynote session, Google’s web spam chief told Search Engine Land Editor-In-Chief Danny Sullivan that Google’s definition of a “penalty” is when manual action is taken against a site — and that Google doesn’t use the term “penalty” as much as they say “manual action.” Cutts went on to say that neither Panda nor Penguin are penalties; they’re both algorithm updates. He also mentioned — and this will be good news to many search marketers — that Google is considering offering a tool that allows web masters to disavow certain links, but that may be months away if it happens. … [Read more...] about Matt Cutts On Penalties Vs. Algorithm Changes, A Disavow-This-Link Tool & More
For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.” Yesterday, at our SMX Advanced show, I went on a rant about this. All my frustration recently that so many seem so confused just bubbled out. You can listen to that below, if you like (the picture isn’t of me but rather Jeremy Bencken, who recorded my rant): Consider this article the tamer, more coherent version of my rant. But the core message is the same. You don’t want links. You want good links. And sadly, I think many people have completely lost track of what a good link is. You Want Links Meant For Humans, Not Google A comment last … [Read more...] about Link Building Means Earning “Hard Links” Not “Easy Links”