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At the Where 2.0 event in San Jose yesterday afternoon, Danny Sullivan moderated a panel entitled “The Big Picture from the Big Players.” In addition to Danny it featured Blaise Agüera y Arcas (Microsoft), Tom Wailes (Yahoo!), John Hanke (Google, Inc.), Dylan Swift (Yelp). The session sought to cover a lot of ground in a very tight 35 minutes. Danny initiated the compressed session by asking the time-honored question about local online marketing and small business: “Why aren’t local businesses getting it?” Interestingly most of the panelists disagreed with that characterization. John Hanke: “I feel like the stampede has started.” He added that “several million business” have used the local business center and later referenced Google’s simplified ads as directed toward small businesses. Blaise Agüera y Arcas was more tempered: “It’s definitely accelerating but it’s still early.” He argued that … [Read more...] about “The Big Picture With The Big Local Players”

Despite the time and effort you spend building an e-commerce site, if it doesn’t rank organically, there will be little traffic and few sales. There are so many SEO strategies posted all over the web; which do you choose and what do you do when strategies are not working?  To help you find the right SEO and marketing strategies for e-commerce, we invited Kate Morris, a digital marketing consultant who specializes in online marketing strategy and international search marketing, to do just that. Kate, along with our other chat participants, discussed various topics on how to boost rankings and have a successful SEO e-commerce strategy. Here is what they had to say: Q1. Let’s say a business has a small store with the same product in different colors and sizes, and they all have the same descriptions. Will Google see this as spammy? If so, what could they do to fix this? Having the same product in different colors and sizes across different pages negatively impacts SEO in … [Read more...] about Demystifying SEO for E-commerce #SEMrushchat recap

There are few things in digital marketing that are less misunderstood and less debated than technical SEO (which some folks like to call on-page SEO). Technical SEO is that critical collection of tasks that will set an SEO specialist apart from a marketer and a developer while combining their skillsets. Last week, SEO consultant Peter Mead joined us from Melbourne, Australia to discuss SEO audits and on-page tweaks yet again (we never seem to have enough of technical SEO here on #SEMrushchat!). He had a lot to share on quick-win tactics, keeping up with trends, tracking performance, and other SEO nuances. Here are some of the key takeaways from the chat, so, grab a coffee and read on… Q1. What is the most overlooked technical SEO tactic that is a quick win? Why? Peter advises refocusing on your primary content pages and improve your internal linking structure to point more relevant, contextual links at these pages. If needed, you can also restructure your URLs for added … [Read more...] about Technical SEO Tactics for 2018 and Beyond #SEMrushchat

How A Knowledge Graph Updates Itself To those of us who are used to doing Search Engine Optimization, we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based upon the relevance of that content have been determining how well pages rank in search results in response to queries entered into search boxes by searchers. Web pages connected by links have been seen as information points connected by nodes. This was the first generation of SEO. Search has been going through a transformation. Back in 2012, Google introduced something it refers to as the knowledge graph, in which they told us that they would begin focusing upon indexing things instead of strings. By “strings,” they were referring to words that appear in queries, and in documents on the Web. By “things,” they were referring to named entities, or real and specific … [Read more...] about How Google’s Knowledge Graph Updates Itself by Answering Questions

Local SEO is a tough beast to tame, so it wasn’t surprising that the room was packed for the Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers session that kicked off SMX Advanced 2014. Moderator Matt McGee, editor in chief of Search Engine Land, decided to make the session a slide-free discussion panel, since the basics of local search are well documented. Instead of making the panel prepare the same old slides, we were treated to an hour and twenty minute in-depth Q&A session. Google My Business With the announcement of the new Google My Business platform released only hours before, the session couldn’t have been timed better. Local search consultant Mike Blumenthal started the session off with a live demo and explanation of the new dashboard. Thanks to his connections, he had pre-release access to the new system, so he walked through the important updates and pointed out exciting features. Now that Places and Plus have finally merged, … [Read more...] about Up Close @ SMX Advanced: Local Super Therapy Session