However, visibility — or even presence — within a Web portal designed to leverage the existence and proliferation of this product markup is another important benefit. You can control your product information and maintain the accuracy and freshness of your product offerings so your customers can easily find the relevant, current items they’re looking for. … [Read more...] about How To Leverage Structured Markup To Create E-Commerce Web Portals
E commerce web site design
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives. … [Read more...] about Is your information architecture costing your e-commerce web shop millions in lost sales?
When optimizing a mobile site, remember to disable pinch to zoom on your images as this might affect the general site experience, calls-to-action will be missed and messages will be covered. Basically, upload images that are sized properly and will render perfectly on any device. … [Read more...] about The ultimate law of mobile site design: Entertain users and drive conversion
When the phrase first appeared, SEO web design intended little more than stuffing your great 90’s website with whatever terms you had been optimizing for, getting listed on famous directories, and populating your meta data for the search engines to evaluate. Search engine marketing and SEO optimization were fundamentally as traditional as the search engines themselves, before the 1st algo has been written to point keyword stuffing, you just typed your key phrase more times compared to anyone else to get the top place in Yahoo. … [Read more...] about Web Design Is SEO Most Important SEO Factors To Consider When You’re Designing A Site
Prioritising content, rather than selecting which content to show to the exclusion of others Suggesting entries in search or form fields, such as postcode or ZIP code in a search box If your website defaults to departments based on previous behaviour – for example, ASOS will open the men’s or women’s store homepage based on what the user has browsed previously – make sure it is clear how to return to the general homepage Facilitating the buying process with options to save for later, save a favourite address, save a favourite meal Encouraging a trust relationship by explaining how personalisation works and how it benefits the user Making it easy to opt in or out of personalisation … [Read more...] about Why mobile commerce sites should be designed for context