Google has been consistently clear that site speed is only one of 200+ ranking factors, and that more traditional factors such as content and relevance (and links) remain more important factors. One clue that we can take from webmaster tools is how they define fast and slow. If you look again are the site performance chart we showed above, there is line across the chart at about 1.5 seconds. Here Google indicates that 20% of sites on the web are below that line, and the rest above it. In addition, Google has labeled all sites above the 20% line as “slow” and the sites below it as “fast.” … [Read more...] about Google’s Push To Speed Up Your Web Site
E commerce web sites
Barbara Starr of SemanticFuse is a semantic strategist and software engineer, providing semantic SEO and other related consulting services. Starr is a technology expert and software designer specifically in the semantic search and semantic Web arenas. She worked as Principal Investigator for SAIC on the ARDA ACQUAINT program, which was the genesis for Watson at IBM. She also worked on the DARPA HPKB program, which was one of the precursors to the Semantic Web. She is the founder of the Semantic Web Meetup in San Diego, CA, as well as several other meetup groups. She is a governing board member of the Semantic Computing Consortium and is industry chair for IEEE International Conference on Semantic Computing. … [Read more...] about How To Leverage Structured Markup To Create E-Commerce Web Portals
How you name these categories also matters, especially when labels you assign in your database are automatically pulled into your URL structure. I've detailed technical solutions to help with this in my previous piece on e-commerce SEO best practices. … [Read more...] about Is your information architecture costing your e-commerce web shop millions in lost sales?
It's official! Instagram shopping is coming soon. And, online retailers couldn't be happier! According to Instagram's announcement, 84% of smartphone users in the US are looking for products on their phone. Brands like Kate Spade, Warby Parker, and JackThreads are amongst the lucky brands that get to test out the tap to view feature. … [Read more...] about 8 Tips for E-Commerce Holiday Marketing Success
But don’t over optimize it! Keep in mind that SEO optimized content should be helpful, authoritative and well-written. Artificial repetition or ‘keyword spamming’ will not help you get ranking and even cause different penalties. Google working by trying to link people to the majority of relevant optimized content on the web, and significantly it attempts to link them to what they will like. So if it seems like spam to you don’t publish it. … [Read more...] about Web Design Is SEO Most Important SEO Factors To Consider When You’re Designing A Site