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Earlier today I was at the Brickhouse in San Francisco as Tom Coates, head of the Fire Eagle team, announced the release of Fire Eagle, which had been in private beta. The offering is intended to be something of a clearinghouse or “switchboard” (Coates’ words) to help users “manage location” across the internet and on participating mobile applications. Fire Eagle isn’t a destination itself. Rather, one could think of it as a location-aware “platform” that others can build upon. At the event there were three partners providing demos: Outside.in, Pownce, and Movable Type. Each used Fire Eagle-provided location data in a different way. Representatives of Pownce said that doing location well “was hard” but Fire Eagle “was easy.” They also said that it made them start to think about Pownce and its further development in a new way, because it helps to tie together the online and offline. Outside.in has integrated Fire … [Read more...] about Yahoo’s Fire Eagle Location “Switchboard” Comes Out Of Private Beta

Snickers is coming back to the Super Bowl this year with a campaign featuring actor Adam Driver. This will be the brand’s sixth appearance — and third consecutive year — as a Super Bowl advertiser. The brand dropped four teaser ads yesterday, all pointing to Driver as the star of its campaign without the “Star Wars” actor actually appearing in the spots. Three of the teaser ads include a cutout of Driver, and the fourth names him as the campaign’s star. Snickers says its official 30-second Super Bowl commercial with Driver will be filmed live during the game. Developed by BBDO New York, the campaign includes the teaser ads, the official game-day ad and live-streaming content that will being airing noon February 2 on SnickersLive.com (which currently links to the brand’s YouTube channel) and Snickers’ Facebook page. “The actual ad is only part of the equation — we’re also going to support our 30-second live ad with over … [Read more...] about Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live

If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, converting to mobile shoppers with the same success as PC shoppers. As Andy Favell writes in ClickZ Intelligence’s new report, ‘The DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design’: “It is fair to conclude that conversions would be higher if the m-commerce experience on the web was better designed with smartphone users in mind. M-commerce sites that crack this will sell more.” One of the most consistent mistakes made with mobile site design is a failure to take into account the differing circumstances, needs and intentions of smartphone users; in other … [Read more...] about Why mobile commerce sites should be designed for context

There are a lot of cool things you can do with your website. Web technology is amazing. I’m a huge fan of visual content, interactive elements, and killer design. However, I’ve also seen the dangers of such elements. That’s what this article will cover. My target audience is entrepreneurs who are trying to do SEO and web design. As an entrepreneur, you have to wear a lot of hats. Maybe you’re trying to do it all yourself. Maybe you’re outsourcing your web design, and tweaking SEO on your own. The temptation to place more importance on a pretty web design than a functional one is not uncommon. Entrepreneurs and the web designers they employ need to understand a fundamental law: Website usefulness is more important than website beauty. Here’s why. Form Follows Function In the field of architecture, there is a saying: Form follows function. The American architect Louis Sullivan coined the phrase in 1896. Here’s what he wrote in a journal article … [Read more...] about Quit Designing Websites That Look Good

When Star Trek: The Next Generation aired in 1987, having a casual conversation with a computer must have seemed like far-flung science fiction. But according to the state of voice search, we won’t have to wait until the year 2364 to get there. Voice search is the fastest growing type of search, according to the keynote speech given by Behshad Behzadi at SMX West in March, Principal Engineer at Google Zurich. Already, 55% of teens and 41% of adults use voice search on a daily basis, and that number is only growing. The allure of voice chat is undeniable—it’s faster, it’s hands-free, it lets you multi-task, and (especially among millennials) it’s considered cool. Voice chat is also becoming increasingly reliable as technology improves. In fact, two years ago word error rate was over 20%, but current speech recognition word error rate is as low as 8%—a huge leap in a short amount of time. And now, according to Behshad, conversational search is the … [Read more...] about How Voice Search Will Forever Change SEO