There is no such thing as a perfect website, is there? That becomes even truer when it comes to on-site SEO. Search engine algorithms evolve very frequently, and we need to keep updating various elements and markup on our site to reflect the ever-changing preferences of search bots. Here on #SEMrushchat we frequently do technical SEO audits of selected sites. This time, we chose thebbqdepot.com, and we brought Arsen Rabinovich, SEO expert, speaker, and founder of Los Angeles-based agency TopHatRank to examine the site and share his perspective on how to improve the SEO elements on the website. Our other chat participants jumped in with their suggestions, here's what they had to say: Q1. At first glance, what is one thing you would definitely change on the website? Arsen observed that the site begs numerous changes from the SEO point of view, and so he preferred to start with a non-SEO recommendation: to add ratings from third-party review sites to various pages so that visitors … [Read more...] about Live Site Audit of TheBBQDepot #SEMrushchat with Arsen Rabinovich
Ecommerce site templates
More than half of startups fail, and Amazon is responsible for more than 40 percent of all online sales.If you want to win in the competitive ecommerce industry, you need to avoid the pitfalls that will cause half of your peers to crash and burn along the way.Mistakes are learning opportunities. There’s no doubt about that. But I think we can all agree it would be better not to make the mistake in the first place.Here are 15 mistakes new ecommerce sites should avoid making.1. Reinventing the WheelA new ecommerce brand tends to fall into one of two traps:Slapping something entirely derivative together.Attempting to build a unique solution for everything.You absolutely should not be wasting resources on developing custom solutions to the problems you face unless that customization has a very clear and direct impact on your branding and your ability to offer a unique selling proposition (USP).You should almost certainly use an existing ecommerce platform like Shopify or Magento, … [Read more...] about 15 Mistakes New Ecommerce Sites Make All Too Often
In this article, we’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is WindyCityParrot.com an ecommerce site that sells “everything for exotic birds”. (Note that this is not a SEO site review or user experience review.) Windy City Parrot is doing an excellent job with keyword research for discovering search queries that indicate a purchase intent for the products they carry so I’ll focus on content ideas to help make the site more useful, unique and interesting. I’ll be suggesting content ideas outlined in some recent SEL articles that will likely increase organic visibility, increase conversions, and that often can be deployed or promoted via the social networks with which they participate. Don’t Hide Your Helpful Articles In Your Blog A blog attached to your web site is an excellent content tactic. It adds content to your website that will likely get indexed by search engines which may be … [Read more...] about Content Ideas For An Ecommerce Site
The parallax effect is a beautiful feature which you can find in various premium and free WordPress themes. By definition, a parallax is a displacement or disposition in an item or object when it’s being viewed from two different lines of sight. However, since we’re talking about web design, it focuses on a varying perception of an image when someone scrolls down your website. For example, if you have a parallax effect on your WordPress theme, it has a foreground and background. The background is generally covered by most of the foreground, but this isn’t technically a rule. I feel like many people may not know exactly what a parallax theme looks like, what its purpose is, and how it can improve the way you do business online. Therefore, I have put together a solid guide to walk you through the interesting world of the parallax effect. The effect is new, it’s trendy, and many developers are saying that it’s here to stay. Without further … [Read more...] about How Parallax Effect can Help Your WordPress Site
The first thing I had to figure out when asking this question was, what the heck do you actually call the links that appear under the main URL when searching for a brand or a publisher? You know, these guys… And these guys… These links are called sitelinks, not subheadings or subcategories, or ‘guys’ apparently. Anyway, here’s my problem. I run a film and music website in my spare time and lately I’ve noticed that when I search for my own site’s name, Google retrieves the following results… To be honest this has improved a little since the last time I ego-surfed, but the sitelinks represented by the results above aren’t necessarily the ones I would choose myself. I would prefer to see the main, most popular categories on the site (movies, music, food, travel) rather than a few subcategories and an about page seemingly plucked at random. But then if we were all free to choose the way we appeared in search, we’d probably … [Read more...] about How do I get sitelinks to appear in my site’s search results?