In the past two weeks, we have been busy studying the new developments and updates that took place in the Google Marketing Platform. There is plenty to discuss, with Google rolling out the Google Measurement Partners program, announcing new cross device Google analytics reports, building a better news experience on YouTube, and putting machine learning into the hands of every advertiser, but there is more. To help you get up to speed with all of the important developments and updates, you can also tune in to our most recent Search Marketing Scoop podcast on YouTube. So, read the digest and watch our podcast to find out everything you need to know about the most important news and updates that came to us from Google in July. GOOGLE SEARCH NEWS AMP Stories Update Jon Newmuis, the AMP Stories Lead Engineer at Google, announced the release of AMP stories v1.0 that comes with new capabilities and features. Developers can now upgrade their existing stories to v1.0 using the migration … [Read more...] about Google News Digest: New Cross Device GA Reports, YouTube Copyright Match Tool and More
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You’ve seen it before, though perhaps you haven’t noticed what you’re seeing. Sometimes, when you perform a Google search, you’ll see a search result that has something a little different about it. It has the big blue title bar, and the green URL underneath it. Then, instead of going directly into date-and-snippet, you get another line in light gray. You’ll see some stars, 1-5, in yellow and gray. You’ll see the word “rating” and the numerical or percentage rating, followed by the number of votes if available. Only then, beneath that line, do you get to see the date of publication of the post and the snippet for the post.Many people, particularly those who don’t quite understand Google or how the search results metadata works, figure it’s a mystery. How do those stars show up? Who knows! It seems more relevant to things like restaurants and products than it does for blog posts anyway, so unless you have just the right kind of … [Read more...] about Can You Add Rating and Review SEO Snippets to Any Page?
Google has made a lot of changes recently, including rolling out many SERP formats to see what works best for its users. But not all the updates are so user-oriented. One update shows us that profits still important, matter so get ready to get interrupted by audio ads while listening to music online. We will review all the changes, Google tests, and news below. As you can see, we have a bunch of things to talk about here. But before we even move on, don’t miss out on our weekly Search Marketing Scoop podcast on YouTube Live. Andy Drinkwater, a prominent SEO consultant, and AJ Wilcox, B2Linked Founder, are this week’s experts who are discussing all the latest Google news and what is behind each headline. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android Now when you've heard some expert opinion on the latest biggest news, dive into the full story. GOOGLE SEARCH NEWS Testing a New Explore Feature on SERP … [Read more...] about Google News Digest: New SERP Formats, Audio Ads, and Revamped Google Trends
share tweet share pin it e-mail share The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. The clear overall winner is content. Domains that offer unique, helpful and current content were typically the biggest winners for 2015. Publishers and news sites are among the biggest winners overall, as their main product is up-to-date, relevant and often holistic evergreeen content. Almost every other winner was a publisher. Who are we talking about? – A quick note on the data we use This analysis is based on the SEO Visibility of each website (Searchmetrics’ flagship KPI for online performance in organic search results). For the analysis we examined the SEO Visibility of … [Read more...] about Google Year in Review: Top US Winners & Losers in 2015 –
Earlier we reportedabout the new Microsoft Live Search Newsbeing launched. The Official Live Search blog has posted about the revamp. Below are are more details about theservice and how it works. News search isn’t new to Microsoft. The company has long offered it, but whenI reviewed it lastyear, it left much to be desired: You can have a pass on using Live news search over Google. That’s because itdoesn’t seem to hit as many sources as Google but rather sticks with large,mainstream media. The new release aims to correct the disappointment. "Our news search sort oflanguished over the past few yeas, but as of late, we realized that’s where alot of people are looking," said Justin Osmer, senior product manager with LiveSearch. The new service automatically shows you top stories grouped into topics on thehome page. Yes, that’s similar to how Google News operates, or Techmeme, orTopix, as many havenoted (Yahoo still uses editors, to my knowledge). … [Read more...] about More On Microsoft Live Search News