Adopt Conversational Keywords. Because voice searches are more casual and dialogue-based than traditional keyword searches, an effective keyword strategy for these searches must mimic a real-life conversation. To develop content that reflects live interaction, try to adapt the type of questions that customers pose about your business over the phone. Keep track of the specific questions and words used by customers in their interactions with your sales staff or customer service department, and use them to create longer, conversational search terms (known as “long-tail+ conversational keyword phrases”) that you can build into your company’s web pages. … [Read more...] about Are You Optimized for Voice Search? You Should Be!
Edca parameters for voice optimized
Fast Load Times Rank Higher It makes sense that voice search would rely on page speed and quick page loading times. A search by voice tends to load in about half the time of a webpage search. Therefore, the only way your page will stand a chance of being delivered in a voice search is if its load speed is optimized. This is particularly true for voice speaker devices like Google Home. Smartphone speed will be a bit slower because visual page load elements must still be processed. … [Read more...] about What are the Most Important Ranking Factors for Voice Search?
If you want to have content-based actions, it needs to be for a podcast, recipe, or news publication that already uses structured data markup and Accelerated Mobile Pages (AMP). Then all you need to do is claim your Actions through the directory. … [Read more...] about Voice Search Optimization: 6 Big Changes You’ll Need to Make
If that doesn’t scare a marketer, the stats also show you can no longer afford to tread lightly in this category. Some 7 percent, or nearly 9 million, of US households, already own a smart speaker like the Echo and Google Home devices. Apple this fall will release the HomePod with Siri, Harmon Kardon will offer one with Microsoft’s Cortana, and Samsung Electronics has reportedly been considering marketing one with its Bixby smart assistant. By 2020, Gartner Edison Research estimates 75 percent of US homes will have one or more of these smart speakers around to rustle up takeout dinner, buy groceries and book trips. … [Read more...] about Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars –
Marlon: Those are some of the things that we’re looking for before we move over into the next stage of assessing some potential gaps in content strategy. The other thing that we’re looking for is, let’s say a piece of content or a category of content is visible in search, but is not producing the amount of traffic that it should be based off of the search volume that then the keywords that that content is targeting. Then we’re looking at some commonalities, common causes of that. Things like poor title tags, or from a content strategy standpoint, maybe there’s a little to no understanding of customer goals, pains, tasks, maybe the content doesn’t match the user intent, and that could be impacting the click rate from that content appearing in search. … [Read more...] about Voices of Search Podcast: Using Data to Optimize Content for Each Stage of the Funnel