I was curious if more people browse stories at Google or do keyword searches. Cohen wouldn’t give specific figures, but he did say that at a typical news site, he knows that searches tend to be in the single digit percentages. In contrast, browse versus searching at Google “is much more balanced,” something he didn’t think was surprising, given that ultimately Google’s a search engine. … [Read more...] about Google’s News Experiments & The Quest To Solve The “Read State” Issue
Education ranking 50 states
It’s clear that the overhaul of the search console is relatively positive (if a little segmented) and I’m sure we all welcome new innovation and insights within WMT/GSC. Something I expect will come soon is the visibility around voice searches – data suggests nearly 50% of searches will be made by voice in the next few years, but right now strategies to capitalize on this are focusing almost exclusively on featured snippets as they are the only thing we can really measure with a modicum of accuracy. … [Read more...] about 10 Takeaways from the state of SEO survey
Paul even went further to educate us on what the situation is: the more granular the geotargeting, the higher the percentage of error that creeps in. He perfectly illustrated it with graphics that showed an increasing section of uncertainty as one goes from country-level targeting to zip code targeting. When targeting ads by country, the error rate is likely only a fraction of a percentage, while ads targeted at the most granular level of ZIPs may be as high as one or two percentage points. … [Read more...] about Hot Tactics For Geo-Targeted Ads On Google & Bing
What would you press if you were voting for Al Gore? Well, he is second on the list so you would press the second button labeled B. Wrong. Pressing B would send your vote to the Reform candidate Pat Buchanan. If you wanted to vote for Gore, you would need to press the button labeled C. If you are confused, so were many voters in Florida. … [Read more...] about UX: What Is It And Why Does It Matter?
Again, it’s all based on free assessment. If a website has a certain number of links that doesn’t necessarily mean that we need the same number to overtake him. There are numerous additional ranking factors that have some impact. But, if the first few results have around 100 links each with average DA over 50, it can tell us where we stand and if the keyword is too difficult to penetrate. … [Read more...] about Complete guide to keyword research for SEO