While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With recipients’ inboxes becoming increasingly inundated with marketing emails, this should come as no surprise. As the volume of email continues to increase, marketers will need to distinguish their promotional emails in order to stand out from competitors. Fortunately, there are best practices you can follow, regardless of where you are in your marketing campaign, to increase the effectiveness of your email programs. Encourage double opt-in during signup During the sign-up process, implement double opt-in, which requires a secondary action from the subscriber to confirm their participation. Since recipients must voluntarily perform an extra action to confirm their subscription, many consider this the best form of … [Read more...] about 6 tips to get subscribers to open marketing emails
Effective marketing emails
Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa. Like any other marketing initiative, email requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform. The goal is not to get your message into that crowded inbox. Your goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action. The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, laid out in an infographic by MarketingProfs. If you’re falling behind the curve, you need to fine-tune your strategy, adding personalized and humanization to your campaigns. To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first … [Read more...] about 7 Email Marketing Strategies to Increase Open Rates
I’ve always believed an online marketing campaign can only succeed by using a healthy mixture of several different tactics. I myself am a link builder, and I swear by link building. However, if you rely solely on link building to increase visibility, be prepared for failure. Not every webmaster is eager to link to other websites, and it can be a long time before you see positive impacts. So I would never suggest an exclusive focus on link building for your online marketing efforts, but I would also never suggest an exclusive focus on PPC, content marketing, email marketing, etc. Why would you hone in on one tactic when they can all complement each other so well? The spirit of collaboration is important. If you were to come see the Page One Power office, you could tell almost immediately by the way it’s set up that I’m a big believer in teamwork. All of our employees are divided into pods, where they are teamed with 2-3 link builders. Each of these pods sit within … [Read more...] about How Link Building Complements Other Marketing Strategies
You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both. It boils down to what is best for your business. What’s the Difference? Outbound marketing is considered a more “classic form” of marketing. It relies on “in your face” or forced methods of advertising, such as television commercials, printed billboards, and print advertisements. Outbound marketing has been around “forever” and even pre-dates the formation of the United States. The History of Outbound Marketing The first newspaper advertisement to appear in North America was an announcement published in the Boston News-Letter in 1704 seeking a buyer for an Oyster Bay, Long Island estate. Andrew Bradford published the first magazine in North America – “American Magazine” in 1741. He … [Read more...] about Inbound vs. Outbound Marketing – What’s Best for 2017?
As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online marketing in driving conversion. Moreover, it’s relatively easy and quick to execute. You can’t miss! Oh, but you can. As many as 84% of all emails are labeled as spam, or just as detrimentally, deleted. Not all emails achieve the result they set out to, and too often, it’s because of easily avoidable mistakes that are far too common. Now, the first step in evaluating where your efforts may have fallen short, simply check MailChimp’s handy benchmark report to see where you are within your industry. For example, a 17% open rate could spell disaster if you’re in the non-profit sector, be considered average in the gambling industry, and well above average if you’re in the business of sending e-coupons. Generally, email open rates are great indicators … [Read more...] about 9 Ways to Fix Your Email Marketing Strategy