On June 3, Google pre-announced the launch of a “broad core algorithm update” to be released the following day.The decision to pre-announce the update was presumably as much about Google’s PR team stopping Gary Illyes from naming another update as it was to save SEO pros from freaking out.CCN & the Algo Update FalloutBut freak out we did. Most notably, cryptocurrency news website, CCN reported that their organic visibility had dropped by 90% and that they were shutting down as a result.While no one wants to see others losing their jobs, their “demands from Google” underestimate the complexities of Google’s algorithms and completely misjudge how they operate as a business.A three-month heads up on algorithm updates and what it might impact?Direct communications to news sites that are about to experience substantial drops in organic visibility?A global task force reviewing future algorithm updates?Good luck making that happen!It later emerged … [Read more...] about 5 Ways to Build a Google Algorithm Update Resistant SEO Strategy
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If a business achieves new heights because of the unique strategies implemented by its managers, it must not forget that it still runs on the shoulders of its capable employees. But what happens when the same employees are subjected to tremendous stress? It doesn’t work well either for employees or businesses. Stress is one of the biggest productivity killers in any organization and, by the way, it is becoming a commonplace mostly in the working class. Though it differs from one workplace to another depending on the nature of work, poor job design, improper management and lack of support are the most common causes of stress. Many studies converge on the fact that the past one-and-half decade saw businesses undergoing rapid changes, which include competition, pressure, needs, quick and appropriate innovations, etc. As a result, enterprises suffer from increased work stress, dismal performance, and low productivity. In addition to being a hurdle for the organization’s … [Read more...] about How to Effectively Curb Employee Stress for Your Organizational Success
Over the last decade, digital marketing and advertising have transformed significantly due to the rapid advancement of technology and analytical techniques. One aspect of technology which has changed significantly over time, and continues to carry a substantial impact, is the screen resolution of the marketer’s audience. Apple’s new Retina Display and the extensive marketing push surrounding it exemplifies the general trend of larger consumer electronics companies pushing for a high-resolution Web. Screen resolution is the measurement of how many pixels a computer monitor can display at once. Older monitors display a pixel count in the hundreds of thousands; whereas, newer monitors can claim a pixel count well into the millions. As the number of pixels displayed grows, so does the quality of the images rendered on the monitors of a marketer’s target audience. An Important Aspect To Consider While screen resolution is important, the aspect ratio of a monitor also plays … [Read more...] about Size Matters: Can Optimizing For Screen Size & Resolution Increase User Engagement And CTR?
Facebook carousel ads are an extremely engaging and fun way to promote your business. According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they received a 72%higher click-through rate versus single image mobile app ads. It seems clear these ads can be extremely effective, but how can you maximize their potential? In this post, we’ll walk through not just how to create a carousel ad but also how you can get the most out of your ads. Let’s get started. What are Facebook Carousel Ads? The Facebook carousel format enables advertisers, across both Facebook and Instagram, to show 3-5 images, headlines, links, or calls-to-action in a single ad unit. You may have spotted them in your newsfeed. Here’s how they look on desktop: 5 Ways You Can Use Facebook Carousel Ads Carousel ads are extremely versatile and can be used in a number of … [Read more...] about The Ultimate Guide to Facebook Carousel Ads
E-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO audit isn’t for the faint of heart; some problems are quick and easy to fix, while others take weeks or months to iron out. Knowing how to spot and fix common issues and opportunities is a good place to start. When you run an audit, what should you be looking for? How do you resolve any issues you find? Here are nine things to get right when auditing your e-commerce site for SEO. 1. Flush out Thin or Duplicate Content The more content there is to crawl, the happier Google is to point traffic your way. When similar content is placed on separate pages, the traffic is split, weakening traffic to individual pages. Too much duplicate content decreases a site’s overall SEO. Duplicate content also puts you at risk of an algorithm penalty, which are some of the hardest SEO trouble spots to fix because you won’t get notified. You’ll just see a sudden … [Read more...] about Things to Validate While Auditing E-commerce Sites