Google has provided information on their pages about what they look at when they consider the quality of what they see online. That includes what they look for in advertisements and landing pages, and their Landing page and site quality guidelines are worth spending some time on, even if you don’t advertise with Google. There are three main aspects to those guidelines: … [Read more...] about Just What is Web Site Quality?
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The ruling seems more far-reaching than any previous court decision on how sites are removed from Google. Typically, when Google approves a removal request to block a website from appearing in its search results, it only removes the website based on the country where the request is made – not worldwide. … [Read more...] about Canadian Court Orders Google To Remove Sites Worldwide
Ask Clients For Videos Zappos asks its shoppers to submit their own testimonial videos. You could too. Ask your shoppers to tell their story and put their videos up on your YouTube channel. Put the best videos – the ones that convey your great customer service, delivery, etc, on your ecommerce site where shoppers will see them. … [Read more...] about Video Content For Ecommerce Sites = Improved Search Results + Increased Sales
There are some tools available that will allow you to include headlines from categories within your blog on any webpage. Unless the site is very big, I’d suggest creating these sections manually so you have more control. If you do use an automated system, make sure it’s search engine friendly so the headlines and summaries can be read by search engines as many of these tools are not search engine friendly. … [Read more...] about Content Ideas For An Ecommerce Site
There was a time when we used to say, “Build it and they will come,” regarding web site design. But those days are long gone. Today’s environment is competitive. In the case of retail sites, even a search on an SKU number can bring up 30 different sites selling the exact same item. Split tests are done for link labels or different layouts. I tend to flunk them. For some reason, I vote against the majority. I’m that tiny percent who liked it the “old” way. I didn’t need snazzy or big. But, because the test results indicate most users wanted snazzy or big, this is what the design team will make. They’ll do this even if those votes came from people who would not ordinarily use their web site. … [Read more...] about Want Better Web Design? Watch Real Users