Ever wonder how successful blogs got their start? What did they do right? What tactics and content types worked the best, and which didn’t work at all? For this installment of the “Origin Stories of Powerful Blogs,” I spoke with Matthew Barby, digital and content strategist at Wyatt International. I’ve been a big fan of Matthew Barby’s writing on various online marketing topics, and love his incredibly detailed posts about his process for his food blog, Pescetarian Kitchen. I asked Matthew to share how they got started, and what worked as they were getting the blog off the ground. He offered some great insight in his answers below: 1. What were your general measures of success for the blog? The blog is still in its infancy, but we hit 50K visits per month within the first year of going live, we have a Facebook following of around 5.5K, and an email subscriber list of around 5K. 2. What was the main objective for the blog? To be honest, my partner and I … [Read more...] about How Pescetarian Kitchen Drives 50K Visits Per Month
Buying sponsored updates on LinkedIn is pricey, but worth the expense if it improves your credibility and brings you new business. So how do you get the most for your money when paying for these posts? To find out, we asked 10 founders from YEC for their best LinkedIn tips. Target Your Audience Correctly With any conventional ad campaign, the inability to target correctly is just a waste of time and money. The same can be said about LinkedIn sponsored updates. The people that you want to see your ad are extremely diverse, so do a little bit of research to properly determine who they are. Don’t focus on the people who already follow you, target non-followers who would be enriched by your content. – Cody McLain, SupportNinja Include a Compelling Image In order to gain the most traction out of a sponsored update, you must include a compelling image. A high-quality image that corresponds with the headline will connect the reader to the story. I’ve personally found photos … [Read more...] about Getting the Most Out of LinkedIn Sponsored Updates
And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there. So what can you do, apart from fetching a mop and bucket, stop wasting so much milk and learning to unpack bizarre opening metaphors? Well it may surprise you to learn that many website owners are still struggling with basic SEO techniques. These are the technical, on-page habits that are easily addressable and take very little time to action, but can make a heck of a difference to your overall search ranking. Excelling at these basic SEO skills can therefore put you ahead of the competition. But which of the on-page techniques are still not being implemented correctly and what can you learn from this? SEMrush has … [Read more...] about What are the most common on-page SEO issues and how to fix them?
In early August, Google made some major changes to its “Local Pack” search results by opting to show three results instead of seven. Here are some ways to adjust strategy in order to stay on top of local SEO. Google’s decision to show fewer listings seems to be motivated by mobile. “Three-pack” search results make desktop searches mirror those on mobile with more space for map results and reviews, but less contenders for top rankings. However, search results are hyper-localized, meaning that the three-pack changes pretty often. Plus, there’s an opinion that the top 20 sites listed in the map view seems to be unaffected by the upgrade. This leaves some opportunity for businesses that don’t make the top three, though some opposite cases have also been reported. So what should you do if you find yourself slipping out of view in light of the update? Use SEO PowerSuite or other tools to follow this advice from our experts. 1. Don’t Panic If … [Read more...] about Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO
In April 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we search for and obtain information and even change Internet marketing as we know it. If the torrent of tech media coverage of Google’s new eyewear were to serve as any indicator of adoption, I’ll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing their new eyewear. (I’m sure there’s a joke in there somewhere about NYC subway riders already talking to themselves before the arrival of Google Glass). Despite the media coverage, you can count me among those who are skeptical about how Glass will be adopted for the following reasons: Form Factor: Several years ago I paid several thousand dollars for Lasik surgery to never have to wear glasses again. It’s going to be really tough to convince the mainstream consumers Google is hoping will adopt the technology to … [Read more...] about 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search