It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download the site page, open a new tab or click on the link – now they can do it without leaving the email body. Supported by Gmail and Mail.ru and adapted by major online platforms, it will soon extend to other email clients and brands. … [Read more...] about How AMP technology can upgrade your email campaigns
Email campaigns that work
Crystal Gouldey is Education Marketing Associate at AWeber, the leading email marketing service provider for small businesses, where she works with business owners to grow their marketing efforts. An experienced optimization consultant, Crystal has consulted with over 500 businesses to improve their email marketing efforts for optimal results, and regularly provides marketing training to AWeber customer solutions staff.[/caption] … [Read more...] about Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!
Danny Sullivan is a Founding Editor of Marketing Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Marketing Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. … [Read more...] about Is Microsofts Scroogled Campaign Working? Not If Gaining Consumers Is The Goal
20. Let Email Performance Inform Your SEO Strategy How your audience responds to your email content can tell you a lot about what marketing messages resonate with them overall. Pay attention to the performance of your emails and use it to develop better blog content in the long run. … [Read more...] about 20 Ways To Optimize Your Emails For Search
Then you’ll get a nice overview of all sources for your utm_medium=email. In the screenshot above, you can see the performance of a sales email for a given period. You can see how much users came to your site, how many sessions there are, how long they lasted on average, and in the last column you can see how your email converted for the goals you’ve set. And you can compare this with your other email marketing efforts and check which was most successful. … [Read more...] about Annelieke’s Analytics: Email performance in Google Analytics • Yoast