by Alex Chris4 Comments Online marketing strategies are no different than traditional marketing strategies when it comes to goals and purpose. Both types aim to increase brand awareness and help businesses find more customers online. Online marketing or digital marketing as it is more widely known, has a number of channels that cover every aspect of online promotion, from content creation to delivery and sales. In this post you’ll learn about the 5 most important online marketing strategies that can be used by small businesses to improve their online visibility. 1. Search engine marketing Search engine marketing (SEM) is the first online marketing strategy you can use and it has two major components. SEO (Search engine optimization) and PSA (Paid Search Advertising). In simple words, SEO will help you get more organic visits from search engines for free while Paid search Advertising can get you visits from search traffic but you will have to pay for them. Here is a diagram … [Read more...] about 5 online marketing strategies for small business that work
Email campaigns that work
Accelerated mobile page (AMP) technology is what going to revolutionize bulk email marketing as we know it today. It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download the site page, open a new tab or click on the link – now they can do it without leaving the email body. Supported by Gmail and Mail.ru and adapted by major online platforms, it will soon extend to other email clients and brands. How it works AMP technology is a series of HTML tags backed up by CSS and JS. It aims to speed up the mobile web and optimize page performance, creating new ways for more versatile customer engagement. To send AMP-powered bulk email campaigns, you have to undergo registration at Google as a dynamic content sender and make sure your email automation service provider supports this technology. As for today, the following companies … [Read more...] about How AMP technology can upgrade your email campaigns
I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that all I needed to do to check out was click a button in the email message to initiate the process. I was pleasantly surprised because it was clear that the hotel valued my time by seamlessly integrating the checkout process into the regular flow of my life. Email is older than social media and messaging apps, but don't underestimate its power. Eighty percent of marketing leaders cite email marketing as core to their business, according to the 2016 Salesforce State of Marketing Research Report. Good campaigns elevate the experience so that you're excited at that ding of new mail. Go beyond simply acquiring email addresses Email's barrier to entry is low for consumers, and marketers know that. If someone already trusts a brand, it makes signing up a no-brainer. Just think of how many times you've given your email address at the register of a favorite … [Read more...] about Three ways to put your valuable email data to work
You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve subscriber fatigue. Looking at the same old thing all the time might get boring for your subscribers. Whether you’re doing a full redesign, tweaking some minor design/layout elements, or even just altering the frequency of your emails, updating your campaign will mean making noticeable adjustments — so it’s important take a moment to consider how your subscribers will react. Think about it: the email they’re expecting is not what’s in front of them anymore. So what can happen? Your subscribers might become annoyed, confused, and perhaps even suspicious. If they don’t think the email is coming from you anymore, they might think … [Read more...] about Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!
Most people are familiar with Black Friday and Cyber Monday as some of the busiest shopping days of the year; businesses spend months preparing their holiday campaigns in order to make the most of these two days. But each year it seems that more and more companies are also taking advantage of #GivingTuesday by finding ways to entice their audience not only to purchase holiday gifts, but to donate and give back to charities and nonprofits. In this article, we’ve analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat. Read on to learn more about what makes a #GivingTuesday campaign a winner or a loser. The Winners The San Diego AMA is a nonprofit, professional organization geared towards providing information, education, resources, and connections for those looking to further their career in marketing. They created this #GivingTuesday campaign in order to … [Read more...] about 5 #GivingTuesday Campaigns That Won (and 3 That Lost)