Now, more than ever, the average consumer seeks to be more informed, more cautious and does more research before entering the sales cycle. Inbound marketing aims to bring your content and product in front of this audience while they are in the preliminary phase of the buying cycle and can even double your website conversion rate. Unfortunately, about 40% of marketers still struggle to generate and prove the ROI of their marketing activities, which is why we invited Katy Katz, Director of Accounts at Marketing Refresh to share strategic insights on generating ROI from inbound marketing during our latest #SEMrushchat. Katy, along with our other chat participants, shared their own experiences and knowledge to the discussion. Here is what they had to say: Q1. What are the fundamentals of inbound marketing success? At its core, inbound marketing involves getting the audience’s attention, encouraging them to convert, and then analyzing your efforts to see what worked and what … [Read more...] about Generating ROI from Inbound Marketing #SEMrushchat Recap
Email marketing vs content marketing
There is a talent gap in the market, and digital marketing jobs take 16 percent longer to fill than other postings and show a growth rate of 30 percent over traditional marketing roles. A McKinley Marketing Partners report on 2017 Marketing Hiring Trends revealed that 56 percent of companies plan to hire more digital marketers in 2017. If you take a closer look at the hiring landscape, it’s clear to see that the talent gap directly affects the hiring in digital marketing roles. The most in-demand marketing skills were digital advertising (46 percent), content creation and curation (38 percent), and content strategy (34 percent). But what about the salary of digital marketing professionals? Has the incentive kept pace with the demand? Well, yes. Digital marketing professionals make $7,000 over their traditional counterparts, and according to data collected by Glassdoor, a digital marketing manager earns an average of $77,015 per year. How can professionals … [Read more...] about The Top 28 Digital Marketing Certificate Programs to Enroll
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest May Have More Visitors Than Tumblr; If Not, It Will Soon The folks at Compete made a splash today with a blog post that shows how Pinterest recently surpassed Tumblr in terms of unique visitors. Compete called it “monumental” and the news spread pretty quickly on Twitter and other tech/social circles. Compete’s chart shows Pinterest on a more rapid rise toward 25 million uniques, while Tumblr […] TweetDeck Gets A Light, Bright New Design If you’ve been one of the many users turned off by the dark, drab TweetDeck look, you’re in luck. Twitter has released a new version of TweetDeck that mimics the web version of Twitter with a lighter, cleaner look. If you’ve been one of the avid users who’ve loved the dark look, no worries. A […] Grids Are Great, But What Of … [Read more...] about Marketing Day: October 10, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Simplifies Follower Counts, But Confusion Remains Did you miss it? Part of this week’s changes to Google+ was the debut of a new figure combining +1 counts and followers for brand pages. It’s nice, but it still doesn’t rectify problems with how Google+ badges are displayed and used. Counting +1′s My earlier article, The Broken Follower Counts & Confusing Buttons Of Google+, […] YouTube Boasts A Trillion Video Views In 2011 Twelve zeroes. A trillion. It looks like this: 1,000,000,000,000 That’s how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it’s nothing compared to our $15 trillion […] Infographic: On Facebook, … [Read more...] about Marketing Day: December 20, 2011
Many people think of link building as purely an SEO endeavor. You build links to improve rank. I’ll argue this is the wrong way to think about link building, but not here in today’s column. I’ve accepted that when people use the phrase link building, chances are the word Google is not far from coming up. So be it. Link marketing is related to link building, but it’s a far more tactical and nuanced approach to the process. People often use the terms link building and link marketing interchangeably, but that doesn’t do justice to either term. If I’m not mistaken, it was Debra Mastaler that first coined the term link marketing. How does link marketing differ from link building? In several ways, and the easiest way to explain one is to provide an example. I can’t give away a specific client’s tactics, so this a fictional example, but using two real companies with websites. If anyone from those two companies happen to find this post, you are … [Read more...] about Link Building vs. Link Marketing: What’s The Difference?