As of today, the only way to see if users don’t respond positively to your content is the “negative feedback” metric. But that metric is flawed as it accounts for “hide post,” “unfollow page” and “report post” and actually, the “hide post” one is clicked the most, by far. And according to most users I’ve surveyed about that, users hide post because they feel their News Feed is cluttered, not necessarily because they “dislike” the post. Getting specific data about content that turned them off is actually more helpful than knowing that they want to see less posts from your brand. We all know that users prefer to see updates from their friends than from our business. But that doesn’t mean that they “dislike” the content itself. … [Read more...] about Will Facebook’s “Empathy” Button Be Good News For Marketers?
Empathy building activities
Q5. How do you address negative interactions from individuals in your community? Negative comments are an unavoidable part of brand engagement. Given the right approach, you can glean useful knowledge from every negative interaction, turn it into an opportunity for strengthening your brand and your standing in the community, and possibly win a customer for life. Some helpful suggestions: … [Read more...] about Community Building: How to Win Fans and Influence Users #SEMrushchat
You do you. It’s not what you sell, it’s who you are. Why you do what you do? It is not about what you sell, but why do you sell. What value do you offer? What are you like to deal with? What story are you telling when people come to your site, your blog, etc? According to Ann: “Voice reflects your culture, amplifies your story, and communicates with empathy with oleo you want to reach.” Culture x story x empathy = tone of voice. Do not dilute you content. Keep in mind, your brand voice helps attract people you want, but it also helps repel people who don’t fit. Stay true to your own voice, and never dilute your content. Instead, use content to filter your audience. FIWTSBS: Find interesting ways to say boring stuff. It is easy to get caught up in the idea of your voice, but its important to look for all the places you can put it into practice including on about us pages, pop ups, FAQ sections, and even boring CTA buttons. … [Read more...] about Recap Day 1: Copyblogger’s #Authority2015 Conference
7. Tech-Adequate Your ambassadors should be updated to the latest trends that people recognize. Today, people are very much inclined to the use of social media. Therefore, your ambassadors should not be only literate in opening your computer but also passionate in using the social media tools in campaigning for your brand. Let them explore and develop ways to promote your brand worldwide by generating high traffic to sites that promotes your product. … [Read more...] about 7 Must Have Characteristics of a Corporate Brand Ambassador
So, what does this all boil down to? Basically, regardless of what side you’re on (sales or client management), your chance at a successful relationship hinges on your efforts to truly help your client and understand their business. Sometimes that falls outside of search-related activities and that’s fine. It’s our job as search marketers to educate, empower, and empathize with our clients. … [Read more...] about What Every Agency Wants to Know—Feedback from the Other Side