Reminder from (this article): brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing your brand name, you would ideally want results that: Reflect your brand message. Are consistent with up-to-date information. Shed a very positive light on your brand. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. who search your brand name. Wrong. Even if your brand SERPs are reasonably accurate, they can and should be improved. Strive to make them perfect. This article makes a very good case for this. Perhaps before reading the rest of this article, you should: Check your brand SERP That SERP may be good, bad or anywhere in-between. But it is not perfect. Seize the opportunities to improve. What does a bad Brand SERP look … [Read more...] about Practical Techniques to Improve Both Brand and Brand Review SERPs
Employee year end review comments
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Simplifies Follower Counts, But Confusion Remains Did you miss it? Part of this week’s changes to Google+ was the debut of a new figure combining +1 counts and followers for brand pages. It’s nice, but it still doesn’t rectify problems with how Google+ badges are displayed and used. Counting +1′s My earlier article, The Broken Follower Counts & Confusing Buttons Of Google+, […] YouTube Boasts A Trillion Video Views In 2011 Twelve zeroes. A trillion. It looks like this: 1,000,000,000,000 That’s how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it’s nothing compared to our $15 trillion […] Infographic: On Facebook, … [Read more...] about Marketing Day: December 20, 2011
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
Google has revealed that the Gmail accounts of Chinese human rights activists were targeted last December in a hacking attempt. That, along with other issues, has convinced the company that it will no longer censor results China as the Chinese government wishes. In particular, Google has willingly allowed self-censored its search results since January 27, 2006, on its Google China service. The screenshot above show an example of this, where a search for tiananmen on Google China (on the left) doesn't bring up protest pictures as you get when searching for the same thing on Google's main site at Google.com. Google was heavily criticized for caving into China, especially in light of its "Don't Be Evil" motto. Google CEO Eric Schmidt at one point explained that Google developed an evil scale to weigh if it was better to be a little evil in censoring for the bigger good in bringing information to the Chinese people. That scale has now tipped so much that Google's effectively pulling out … [Read more...] about Ending Censorship, Due To Gmail Attack
Postscript, February 17: The CBC article cited below has reworded its article and now says the Canadian government is “reviewing” rather than “investigating” Buzz. A semantic distinction, perhaps, but there’s apparently no formal government investigation happening in Canada at the moment, so we’ve updated our headline, too. We’ve also received a statement from Google on this, and that’s appended at the end of this article. ————– After a “challenging” first week for Google Buzz, week number two has begun with still more concerns over privacy, not to mention a government investigation in Canada and the potential for one in the U.S., too. CBC News is reporting that Canada’s Office of the Privacy Commissioner has opened an investigation into Google Buzz: Valerie Lawton, a spokesperson for the office, said on Tuesday that Buzz is being investigated to see whether it violates Canadian privacy … [Read more...] about Canadian Government Reviewing Google Buzz; U.S. Govt. Next?