A quote from Google’s director of research Peter Norvig in an article atTechnology Reviewabout how human reviewers assess Google’s search quality is starting to pick upplay on the web and will no doubt grow. Problem is, it’s not news. Still, Isuppose it’s interesting to those who are new to the space or missed theattention it got back in 2005. Some history follows. Back in June 2005, Henk van Essput out information about how Google uses temporary employees to reviewsearch results and rate the quality of them. He picked up a little hype bycalling it the “Google Secret Evaluation Lab,” while Google itself called it theGoogle Rater Hub and the Quality Rater program. Secret was overkill — Googleadvertised for quality raters publicly, so it was hardly kept secret. Here’s anexample from 2004.The program wasn’t secret — just little known. A human review program certainly wasn’t unprecedented. WebCrawler (rememberWebCrawler?) … [Read more...] about Google & Human Quality Reviews: Old News Returns
Employee yearly review
Today is my 20th anniversary of covering search and search engines. To mark the occasion, I wanted to reflect on some of the big changes that I’ve seen over the past two decades of covering the space. 1. The search revolution Chances are, the first resource you turn to if you have a question about something is a search engine, whether it be Google, Siri, Bing, Yelp, others or a combination of services. This simple act, that you likely don’t think twice about, was a highly revolutionary change to how people sought information. Before popular consumer-focused search engines emerged just over 20 years ago, people got answers the same way they had for hundreds and thousands of years: largely by asking other people. If you needed an answer, you turned to people like a teacher, a professional, a best friend or a librarian. Sure, there were also tools to use: libraries, library catalogs, yellow pages and professional databases like LexisNexis. But for most people, getting an … [Read more...] about 10 big changes with search engines over my 20 years of covering them
Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of businesses were based on advertising, our own experiences and those of friends and family. Now, just two decades later, 92 percent of consumers read online reviews for local businesses, and Googling a company’s name is SOP before doing business with them. Consumer appetite for reviews (and their willingness to write them) is increasing, and Google is weaving reviews into the organic search algorithm. Every company must face this new reputation reality in some way, and the focus for this article is on businesses who have to be able to address it at scale: multi-location companies and franchises. We work with many companies who have locations across the US, and through this consulting work, we’ve identified common patterns and trends that allow us to hit the ground running to help each improve their review situation. The following six steps will help a marketing manager at one of these … [Read more...] about Review improvement strategies for franchise and multi-location companies
It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or does it seem like we’re seeing more and more fake reviews out there lately? Sure, reviews are an important piece of the Local SEO puzzle, but they’re nowhere near a silver bullet. Why is it that so many companies are cheating when it comes to reviews? I’d at least understand if they had a problem with bad reviews that they were trying to bury, but it makes zero sense when it’s a company that gets great reviews anyway. Even worse, it seems that the vast majority of fake reviews are happening on Google. After this fall’s Possum update, it’s more important than ever before to spread your reviews around to third-party reviews sites. I was doing a mini-audit for a potential client last month (using the same template and system I shared in my Local SEO mini audit post here on Search Engine Land a few … [Read more...] about Let’s make 2017 the year of honest reviews!
Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the selection process goes far beyond a simple print advert with some clever sales copy. Customers can now tap into a rich tapestry of reviews, testimonials, case studies and social media to determine a business’s credibility. The local business landscape is more competitive than ever, and a positive reputation can be the key factor in standing out. Studies are now confirming that reviews are a trusted, critical component of generating business from local search with as many as 9 out of 10 users referring to reviews before contacting a local business. Rather than go over the process of generating reviews, I want to detail a mindset we have used with businesses to build credibility that goes way beyond simple reviews. Space Robots & Asteroid Mining How would you feel if you heard about a … [Read more...] about Online Reviews, Reputation And How To Become Super Credible