Social media has completely changed the business world by necessitating high engagement level with people, not only customers and media but competitors too. If you are still wondering how to go about engaging your customers in social media, rely on approaches like how to check Facebook shares among others, and slowly identify what your customers enjoy sharing among their circles. Are you satisfied with the level of engagement with your customers? Do you feel like they understand the course of your business? Here are 5 practical tips on how you can better engage your customers on social media: #1. Make Your Content More Interesting Everyone including yourself is drawn towards interesting content. The kind of messages you want to pass across maybe nice, but with a little more deliberate effort those messages could be the key to high engagement with your customer. Let your audience feel needed and represented in your content through the use of conversational tones and key … [Read more...] about 5 Tips to Engage Customers on Social Media
Engaging customers through social media
E-commerce and social media have been flirting for years with little to show for it, but the courtship is heating up. Both Twitter and Facebook are engaging in high-profile tests to bring the shopping experience directly into social streams. Many third-party vendors already offer ways to plug e-commerce into the social media environment, mostly driving users to online storefronts with links in social posts. Now Facebook and Twitter are both working to make the experience more seamless, each experimenting with a Buy button that allows consumers to complete purchases with a click or two and without leaving the social network. Those efforts beg at least a couple questions, however: How many people want to shop in the place where they go to connect with friends? Will many people pause to tap “Buy” while scrolling through discussions about current events? Answers aren’t evident yet, but you can be sure that some will emerge in 2015. The potential market is too big to … [Read more...] about Will People Ever Buy Through Social Media?
Thereare essentially four different types of return that you can expect from asuccessfulsocial media marketing campaign: links, mindshare/branding, sales andconsumer interaction. Below, a look at each type of return and how you can tapinto it, depending on your goals. Links Using social media forlink buildingis most popular within the SEO community, and for good reason. Usingsocial news sites as a platform to spread your content (linkbait) caneffectively produce hundreds or thousands of new inbound links to your site.Compare that with paying or begging for links, and you can quickly see whylinkbaiting is going mainstream, at least within our community. The objective here is to produce a piece of remarkable content that willspread virally and naturally collect links. The big social news sites alreadyhave millions of users, so the idea is to leverage these sites to get your storypopular enough so that it’s exposed to their user base. A popular piece ofcontent on these sites is … [Read more...] about The Four Returns Of Social Media Marketing
There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that really thrive on generating brand loyalty and involvement from their customers. But what if your product or service is something with a long sales cycle rather than a sought-after consumer product, or if your target audience is composed of IT managers or CFOs rather than moms or college students? You can still reach key B2B stakeholders through social media marketing. But without the right strategies and tactics in place to reach these buyers on the right platforms, your social media efforts can end up hurting, rather than helping, your business. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead. 1. Dedicating Resources to the Wrong Platforms Regardless of your business size or industry, building a robust social media presence is vital – but it … [Read more...] about 6 Huge B2B Social Media Marketing Mistakes to Avoid
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media copy to grab people's eyes and win their hearts is a challenge, though. And often, when our content isn't breaking through the noise we can fix it with a few slight edits and tweaks. Editing content and copy is a key part of the creative process but is often overlooked. In this post, I'd love to share 11 editing tips and tricks to help you take your social media content to the next level. Ready to jump in? Here we go… These 11 powerful, uber-specific editing actions will help you make your social media copy more addictive, engaging, and compelling. 1. Focus on the Reader When you're creating social media content, you face stiff competition for attention. Friends, family, celebrities, other brands and more are all vying for your reader's attention on social networks. If you'd like to stand out and be seen, it's … [Read more...] about 11 Simple Edits to Improve Your Social Media Content