In May 2012, Google announced the Knowledge Graph which is designed to help users see factual summaries related to their search queries for such things as biographies of notable figures, tour dates for musicians, and the cast of movies. The purpose of the Knowledge Graph according to Google is to help users: Find the right thing Get the best summary Go deeper and broader to discover more about the search The Knowledge Graph is available worldwide now, provided the search is made in English. With the Knowledge Graph, Google is trying to make search more intelligent. The results are more relevant because the search engine understands these entities, and the nuances in their meaning, in the same way the user does. This makes the search engine “think” more like the user. How is the Knowledge Graph Transforming Google? Google says: “We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want. … [Read more...] about Google’s Knowledge Graph: Implications for Search & SEO
Enterprise knowledge graph
The Knowledge Graph is the latest in a series of efforts in which Google has adopted technology from the semantic web aka the “Giant Global Graph” envisioned by Tim Berners-Lee. For those retailers who haven’t yet adopted schema.org microdata, Good Relations RDFa and other structured markup on their product pages, now is the time to take advantage of the newly implemented Knowledge Graph technology. Will Google’s Knowledge Graph have an effect on retail? Absolutely! It already has. Google has been moving toward adoption of semantic web technology for quite some time. It started with rich snippets for enhanced displays and continued with support for schema.org microdata. Following is a chronology of events moving toward the semantic web: Yahoo! opens Search Monkey: February 2008 Google introduces reviews and aggregate reviews using rich snippets: May 2009 Google introduces RDFa support for videos: September 2009 Google encourages webmaster to “help us … [Read more...] about Can Retailers Benefit From The Knowledge Graph & Schema? You Bet!
The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for large-scale websites or multiple brand sites under one corporate umbrella. This process is similar to keyword discovery for smaller sites; however, the difference in scale makes the process more complex. Incorporate the social voice of the customer into your keyword and content research. This ensures that your page content is relevant and timely for users searching for solutions. Identify the specific webpages that are most relevant to those keywords. Determine what landing pages are likely to have the strongest impact on visiting consumers, or are in need of content changes and/or complete overhauls. Mining For Keywords As every experienced SEO knows, integrating with Google’s Keyword Tool is not enough as relying on Google presents a challenge. Not only is it a limited source of data, but if everyone is using Google’s Keyword … [Read more...] about The Keyword Discovery Process For Enterprise Sites
Perform a Google search for [depeche mode members]. Not long ago, you’d get something that looked like the image below (plus a few images of a video to fill out the universal search results). Google is transitioning from universal search results to entity search results. In my example, Depeche Mode is a popular music band, and a band is an entity. Let’s break it down: Appearance & Behavior Let’s look at what happened to the appearance and behavior of images in Google’s SERPs with this transition. Knowledge Graph Image Carousel At the top, in fashionable black, Google gives us an image carousel. Because I searched for the members of Depeche Mode, Google displays pictures of each band member. Notice how each image is a clear head shot, and all are roughly the same size and dimensions. The pictures are served from gstatic.com, a Google-owned server. These images don’t exist on some website anymore — they’ve been appropriated by Google. For … [Read more...] about A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results
In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO, including all the technical and editorial factors that can hinder your website’s rankings in the search engines. If you’ve followed my recommendations thus far, you’ll have hired a reputable search guru, your hierarchy of team members is in place, reporting is approved and the Search Department is in sync with all the other internal departments company-wide. Part 1 described the way an SEO department should be structured — the “essentials” for the SEO team in terms of what their responsibilities will be once formed. However, in covering the essentials for Paid Search, Social Media and Third-Party Vendors, we’re going to take a different tack. Paid Search and Social Media campaign management are best resolved by using various types of campaign management software, but I won’t go into the details of … [Read more...] about Building An Enterprise-Level Search Marketing Team: Part 2
Years after a controversy over a decision to promote its own social network, Google+, in search results, Google has begun linking to other social networks in its Knowledge Graph. As first spotted by Bernd Rubel and reported by Search Engine Roundtable, Google is now showing icons for social sites including Facebook, Twitter and even MySpace and others. The Knowledge Graph panel on a search for “U2,” for example, shows links to the band’s profiles on Facebook, Twitter and Myspace, along with Google properties like YouTube and Google+. The social links don’t appear in all Knowledge Graph panels, and different social sites will show up for different Knowledge Graph entities. Search for “Starbucks,” for example, and you’ll still only see the company’s recent Google+ posts. Search for “Bono” and you won’t see anything from any social network. Search for “Scarlett Johansson” and you’ll only see a Myspace icon … [Read more...] about Google’s Knowledge Graph Finally Shows Social Networks Not Named Google+
Let’s just start by admitting that we’ve all Googled ourselves. And by “ourselves,” of course, I mean “our brands.” If you’ve Googled your company name recently (or the name of any company, for that matter), you’ve probably seen the Knowledge Graph at work in the rich side panel of search results. That’s just the beginning of the Knowledge Graph at work. There are many types of Knowledge Graph widgets, but perhaps most concerning are the times that Google scrapes content from websites to display it directly in search results. In fact, 1 in 5 search results now include Knowledge Graph features, and the potential impact on organic search traffic is enormous. (Wikipedia page views declined 21% after the Knowledge Graph came out.) These developments beg many questions. Will these answer boxes start showing up for keywords that are important to my business? Will the Knowledge Graph begin to impact my traffic and bottom line? Do I want my … [Read more...] about What Can Businesses Do About The Knowledge Graph Dominating Search Results?
The world’s most extensive “knowledge graph” may not be at Google. Vertical search site FindTheBest (FTB) has rebranded and relaunched as Graphiq, a data visualization or knowledge graph search engine. Using a huge volume of data sources, automation and human editorial oversight, the company says that it has created “the world’s deepest and most interconnected Knowledge Graph, featuring 1,000 collections, 1 billion entities, 120 billion attributes, and 25 billion curated relationships.” Founder Kevin O’Conner told me that FTB’s experience creating roughly 18 distinct search verticals loaded with structured data was the foundation for the new site. There’s considerable sophistication behind the scenes, enabling the new site to dynamically generate 10 billion data visualizations. Here are a few examples: While it’s difficult to determine, Graphiq may offer the widest selection of structured data (and associated visualizations) … [Read more...] about FindTheBest Becomes Knowledge Graph Engine
On February 19th DDMA & IAB Nederland hosted their second annual Friends of Search event in Amsterdam, following a very successful Epic Friends of Search last year. I had a great time, and decided to reach out to some of the speakers for a followup epic event review. This was the biggest search event held in the Netherlands with 350 attendees and sold out a month before the event. It was also very successful on Twitter with over 731 tweets from the attendees using the #FOS15 hashtag which also reinforces the impact of having a simple conference hashtag if you want engagement. There was also 198 awesome photos the DDMA team had taken during the event that you can view here. The Friends of Search team even produced a fun little event review summary clip with some of the highlights from the FOS15 event, which is also a great teaser for their 2016 event. [youtube https://www.youtube.com/watch?v=q0DQi2U7CXk&w=560&h=315] There were a number of great speakers and six of them took … [Read more...] about Exclusive Insight From 6 Speakers
In 2009 the authors of “The Art of SEO” predicted an increased importance in voice recognition search. Over the past few months, voice search has shown significant improvement and attention: Clearly, Google is interested in making voice search work. As the evolution of voice search continues to advance, it also has increasing international adoption. Yahoo launched their first voice search around 2008 and continues to release new versions. Bing just released an improved version of voice search available on windows phones. Yandex has always been ahead of the curve – it currently has a voice search option within their search engine and has been using their voice technology for other applications. Baidu and Sogou recently launched their voice assistant applications this year. People are now utilizing voice search across smartphones, tablets, desktops, as well as the new crop of devices like Google Glass. As voice technology is refined, the first big question search … [Read more...] about How Will Voice Search Change SEO for Local Stores & Global Enterprises?