The Strategist. The Link Strategist is the captain of the ship. He or she drives the campaign, designs the strategy, develops a unique mission, and serves as the liaison between link building efforts, the SEO team, the PR team and the content team. The Prospector. The Prospector finds website, blog or journalist opportunities based on the Strategist’s campaign parameters. The Qualifier. The Qualifier filters through the Prospector’s findings for the opportunities that best fit the campaign’s outreach plan. The Content Designer. Often the Link Strategist’s “other” role, this task requires thinking and negotiation with brand teams, PR teams, writers and the link prospects themselves. The Outreacher. The template and outreach folks are our smooth talkers and our relationship builders. They take the Strategist’s content and bring it to the linkers our Prospector dug up. … [Read more...] about The Missing Role For Enterprise-Level Link Building
Enterprise level project management tools
The second edition of this guide, overseen by Consulting Editors Tamar Weinberg from Techipedia, Analise Kaylor of Intrapromote, and Monica Wright, Marketing Land and Search Engine Land’s Director of Community, explores the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. … [Read more...] about Enterprise Social Media Management Software: A Marketer’s Guide
Probably the biggest factor which determines their usefulness is simply their usage. Teams need to be fully trained in the platform’s capabilities and using them on a daily basis to get the best value. Assuming usage is good, let’s take a look at each of their core capabilities and discuss whether enterprise SEO platforms are still relevant. … [Read more...] about Should you still be using an SEO enterprise platform?
Communication (reporting, outreach, collaboration, third-party procedures).Research (analytics, results, keyword research, social and search traffic, competitor analysis).Content Creation (link building, content marketing, social media marketing, graphic design).Process: Client ReportingDecide what information you need to give your client on a regular basis. The most common are: … [Read more...] about These 5 Online Tools Will Boost Your Marketing & SEO Productivity
Working to eliminate miseducation. The SEO industry is plagued by miseducation, much of which is born of passive negligence in keeping up with the latest trends and changes rather than active ignorance. We build tools as shortcuts. In other words, we look to our tools to be calculators, but sometimes they are placed in front of folks that don’t know the underlying math. The implementation of standards will help ensure that those SEOs are pushed to remain up to speed, or at least that their analysis is more likely to be accurate. Data portability. The ability to go from one tool to the next is a given that exists in most software. From browsers to email to CRMs to marketing automation platforms, and even Google itself, users can generally download their data in its entirety, upload it into another tool and use it right away. Even though every tool in our space has a different interpretation of how things should be recognized and analyzed, they all use the same inputs to create … [Read more...] about How and why the SEO tools industry should develop technical standards