John Shehata: True! Sometimes, there are strong reasons for the duplication that you can’t simply fix or change, especially the ones tied to sponsorship opportunities. So, while eliminating the duplicate is the best SEO solution, we often have to rely on alternative fixes like rel=canonical tags and XML site maps. You must work with the tech team to figure out the correct permalink URLs for each of these pages so you don’t end up duplicating URLs in your XML site maps or in the source code. This can fix a little bit of the issue. … [Read more...] about Enterprise SEO Interview With ABC’s John Shehata
Enterprise level wordpress sites
A small but important side note is how I think about technology and organization. I like things to be neat and in order. My workspace is always cleared off, free of any paper, exposed cables, or distractions. It’s just a lonely iMac, a wireless keyboard and trackpad. My co-workers point at my desk and ask jokingly “does anyone live here?” … [Read more...] about “Look Ma, no pager!” Scaling a WordPress Media Network Without Losing Your Sanity
In reality, however, dedicated headcount is not easy to get and many other groups will be advocating for tech resources just as strongly, sometimes with projects that are more quantifiable. So you’ve got to prioritize your recommendations and do want you can to provide an estimate of impact. … [Read more...] about How To Get Past 9 Common Enterprise SEO Roadblocks
A better solution is to use a filename like christmas, and each year update it to talk about the current year, while archiving the default page for the prior year as something like christmas/2009/. In doing this, the core URL (yoursite.com/christmas) keeps building PageRank and anchor text each year, building off of last year’s success. Old content remains archived, and can be easily findable by linking to archives from the core page. … [Read more...] about Building SEO Momentum by Using A Consistent Site Structure
First is a mobile-friendly but not mobile-designed website. This is any website that keeps mobile in mind but does not cater to mobile devices. A mobile-friendly website is simply a desktop design that spaces elements far enough apart that it’s hard to fat-finger them. It’s simple and it’s easy to do, but it’s also not technically a mobile site. The user will still have to zoom in and out to read content, swipe around the page to view all of the elements, and it’s a hassle to navigate. For obvious reasons, this is the worst of the options. … [Read more...] about How Much Does It Cost to Convert a Site to Be Responsive?