For many content teams, building an editorial calendar seems like nothing more than an idealistic dream.You know that you should do it — but what usually ends up happening is a content planning process that’s haphazard, at best.Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness.To be sure, it’s one thing to grab an editorial calendar template and add some placeholders for tentatively planned content.It’s quite another thing to flesh out these placeholders with useful information to guide the creation of content that’s relevant and useful to your marketing efforts.Before you completely give up on organizing your content marketing efforts with an editorial calendar, consider this robust process.1. Start with an Editorial Calendar TemplateThe major reason for spending time on an editorial calendar is to create an actionable system for coordinating various content marketing efforts.Planning ahead and … [Read more...] about How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps
There’s an interesting conundrum some of us entrepreneurs face when we’re developing various businesses. That conundrum is the question; how much can we cross-link different websites we’re building?Let’s say you have three different small businesses you’re building. Each of them is distinct in form and function, but they’re all relatively similar in overall design. Perhaps one of them sells an SEO auditing tool, one of them sells a blogging service, and one of them provides assistance with PPC and other web advertising. All three of them are unique, distinct services, but you own them all and they all have similar design, because that’s your preferred aesthetic.How much can you cross-link these websites? It’s tempting to do; each one can provide some link juice and traffic value to the others, mutually bringing up all three of them. On the other hand, there are certainly some risks involved.The Risks of Cross-Linked SitesThe primary risk … [Read more...] about Can Linking to Your Other Website Properties Hurt Your SEO?
We have actively collected 10 of the best bootstrap theme designs for the millennial designer. These themes are easy to use and manipulate. To shine through on your next project, you can pick any one of the following designs from the best 2017 collection off beautiful bootstrap themes. Butterfly – Free Bootstrap Theme This has been around for a while now. Although many websites are currently using this theme, its ready compatibility and easily changeable features make it one of the unique theme designs of 2017. The Butterfly – Free Bootstrap Theme is ideal for portfolio websites, gallery style websites and for professional companies. It is compatible with multiple engines including those of WordPress, Behance, Twitter and Envato. This HTML5, CSS3 template is only 3.1 Mb and you get W3Goods exclusively with each download. Evento – Free Music Event Template Evento is a free HTML5-CSS3 template for all ease website builder in town. Twitter Bootstrap 3 powers this … [Read more...] about 10 Best Bootstrap Themes and Website Templates Reviews