Epic 7 beginner guide

With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective. What is technical SEO? Technical SEO provides Google and other search engines with the information they are requesting to understand the true purpose of your content. Technical SEO looks at the coding and technical issues which impact search engines, many of which will be mentioned in this blog. What mobile configuration should I be using for my mobile website? There are currently three mobile configurations that Google recognizes: ‘responsive web design’, ‘dynamic serving’ and ‘separate URLs’. However, Google recommends using responsive web design, which is … [Read more...] about The ultimate guide to mobile technical SEO

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What All Marketers Need To Know About SOPA – The Stop Online Piracy Act SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. It’s a very broad bill, with many problematic aspects for online marketers. For […] The Big List Of SOPA Links SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active moves to take down allegedly infringing content. Here’s a list of links for more information, categorized by topic. Legislation … [Read more...] about Marketing Day: December 16, 2011

I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals. As search engines pay more and more attention to social signals, going viral is rapidly becoming one of the best ways to build links, attract attention, and establish authority and legitimacy in your field. How Social & SEO Are Linked Let’s start with the obvious: social media builds links. In fact, viral content serves the same purpose as a link building campaign: gathering endorsements that establish authority and legitimacy in your field. If one site is getting thousands of social shares, it sends three clear messages about your site to search engines: Your site is active Your site is current Your site is invested in the needs of your audience Search engines boil down to one basic concept: helping users find … [Read more...] about Types of Social Media Content to Boost SEO

When an Internet user types something in Google’s search box, they might be least bothered about knowing why one webpage ranks #1 and another comes at the bottom of Page 5. They are most likely to find what they are looking for among the first few search results, with the tiniest percentage of visitors even reaching the second page. However, if you are a blogger or run a business website, all your focus needs to center on what makes a search engine rank a site higher than others. Ranking high on the search results is the best way to get noticed online and generate leads. An article by Backlinko listed 200 factors that Google uses in its algorithms to rank content, where some are proven and others might be controversial. Based on these factors, I am sharing with you the five most important ways to create compelling content that is most likely to be loved by Google.Tip: Get 10X more e-mail subscribers with this WP plugin Proper Keyword Research When you are writing to ensure that … [Read more...] about Episode 9: How to write compelling content that Google loves