Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. … [Read more...] about Google Shopping 2018: Does more Competition mean fair Competition?
Equal does not mean fair
What is being done now? With the plans in place to completely shut down Checkout, Google has put in more effort into establishing the Wallet’s worth. These include massive updates to Google Wallet, including integration into Gmail and Chrome for quicker access and payments online. The integration has even more uses. You can send money to friends and family via Gmail by using your shared Google Wallet information. In addition to these features, the overall security of Google Wallet has also been improved to allow for safer transactions and minimal risk of fraud. … [Read more...] about What Does Google Checkout Dying Mean For Merchants?
About 500 English-speaking Mechanical Turk workers were prompted with the following: “You’re in Dallas, Texas and you’re craving sushi. You decide to use the Internet to help with your restaurant research. You open your laptop and type ‘sushi dallas tx’ into Google, bringing you to the following screen. What’s your first click?” … [Read more...] about Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
The key feature here is the ability to connecting a picture taken with an action. It doesn’t take too much to imagine how brands might be able to use this functionality in interesting and engaging ways – for example, booking event tickets directly from an advert, as demonstrated at I/O: … [Read more...] about What does visual search mean for ecommerce in 2017?
What can I do to get my star ratings back? Vendors If you were previously showing reviews of yourself or your own product or service, your best bet is to hope that Google doesn’t enforce reviews marked up as product reviews, as I mentioned above. However, there doesn’t appear to be any risk of penalty - the guidelines only suggest that in a worst case you wouldn’t be eligible for star ratings: … [Read more...] about What Google’s Star Rating Rich Snippet Changes Mean for You