And what happened? The tweet — “Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS” — got 39,000 retweets and 17,000 favorites. The Facebook post — “Next time you’re hungry just grab a Snickers. #WorldCup” — fell flat, with fewer than 5,000 likes, shares and comments. … [Read more...] about Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead
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Today we’re celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people, and thanks to you we’ve made great progress over the last year towards making the world more open and connected. … [Read more...] about Has Facebook’s Active User Growth Dropped 25% to 50%?
With less than two weeks to go before kickoff, Super Bowl teaser ads are showing up in full force. Snickers released its first spot today, teasing the latest installment in its “You’re not you when you’re hungry” campaign. Other brands to release Super Bowl ads include Bud Light, LG Electronics, Pokemon, Shock Top, Turbo Tax and Wix. … [Read more...] about Butterfinger Goes #BolderThanBold With Billy Eichner In New Super Bowl 50 Teaser Ad
Keyword Level Build Huge List of Keywords What’s huge? I’m talking 1,000’s and possibly 10,000’s. This can be a pain, but it is worth it in the long haul. Taking the time to build these campaigns and thinking through large keyword lists will also cover your bases and ensure you’ve identified the potential keywords and phrases that can translate into targeted traffic. 90% of your traffic will come from 10% of your keywords, but by building out detailed and targeted keyword lists, you stand the chance of finding diamonds in the rough you would have missed. … [Read more...] about 50 Strategies To Increase Click Through Rate Via PPC Advertising
You don’t want users to have a negative feeling when they seen an email from you, so report on positive statistics first and foremost, then the negative things can be after/below that and not stand out as much. … [Read more...] about An Epic List of 100 Growth Hacks for Startups