It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both Twitter and Facebook. And what happened? The tweet — “Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS” — got 39,000 retweets and 17,000 favorites. The Facebook post — “Next time you’re hungry just grab a Snickers. #WorldCup” — fell flat, with fewer than 5,000 likes, shares and comments. The gulf was so significant that Rhys Hillman, a senior digital strategist at BBDO, the advertising agency that represents Snickers, tweeted about it today: Engagement on 11 Million Fans Vs 50,000 Followers, same post, same time. – Facebook Organic … [Read more...] about Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead
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Are a significant number of people canceling their Facebook accounts because of privacy concerns? The easy answer would be for Facebook to publish cancellation stats. I asked; they declined and gave me growth figures instead. Those growth figures suggest that yes, the privacy issues might be hurting. Does Interest In Deleting = Quitting? I’ve written twice this week now about how search-related data shows a spike in people seeking information about how to cancel their Facebook accounts: But does that interest translate into actual cancellations? I asked Facebook if it would provide month-by-month figures for those deleting their accounts, along with user growth figures. Instead, I was provided this: We don’t release the specific data you’re looking for. I can say that since our recent developer conference, Facebook has grown by more than 10 million active users. How’s 15 Million Growth Compare? That figure is referenced off Facebook’s F8 conference, held … [Read more...] about Has Facebook’s Active User Growth Dropped 25% to 50%?
In December, Butterfinger was one of first brands to announce it would be airing a spot during this year’s Super Bowl game. Today, the company released a new teaser ad for its #BolderThanBold Super Bowl campaign, this time featuring comedian Billy Eichner. The 30-second “The Motocross Jump” spot has an absurdist comedy bent, with Eichner singing alongside a motocross biker while a voiceover details all that is “… bolder than bold.” The creative direction for the latest teaser ad is slightly different from that of the first #BolderThanBold spot featuring a skydiver eating a Butterfinger candy bar as he jumps from a plane. Butterfinger also featured Eichner in a video last week announcing the brand would cover up to $50,000 in fines for any “excessive celebrating” by an NFL player during the final three games of the pro season. Playing off of Eichner’s “Billy on the Street” Funny or Die show, the spot included “one … [Read more...] about Butterfinger Goes #BolderThanBold With Billy Eichner In New Super Bowl 50 Teaser Ad
There remains a plethora of old and new ways for businesses and advertisers to increase the click-through rates of their campaigns via Paid Search. We could have increased this list to 100 or even 200 strategies worth implementing. But by keeping the list to 50 targeted techniques, we are able to focus on the main ones that will have the biggest impact. In addition, this list does keep conversions in mind but occasionally we throw that out because some companies are less focused on ROI and more on brand awareness. There are times when higher click-through rates are not beneficial to businesses and advertisers (i.e. your cost per lead is incredibly high), but overall increased click-through rates are essential to well performing campaigns for several reasons. First, higher click-through rates allow for an overall lower cost per click at the campaign level. This will be explained in the strategies advertisers can use, but overall it creates a higher quality score, which reduces cost … [Read more...] about 50 Strategies To Increase Click Through Rate Via PPC Advertising
I recently launched my first SaaS product after four months of planning and design and another eight months of development. That gave me a LOT of time to start planning for growth and in particular, customer acquisition. I read everything I could from Sean Ellis, Liam Gooding, Ryan Holliday, Andrew Chen, and many others. In fact, I spent over 100 hours preparing one hundred different growth hacks to implement for my startup and I have prepared them for you to review below. These growth hacks can be used by startups and established businesses as well. Take what you can and apply them, but remember, they won’t work for every business or strategy. I broke these down into different stages, which Dave McClure came up with and appropriately named “pirate metrics” (due to the AARRR acronym). They are: Acquisition Activation Retention Referral Revenue Most of the growth hacks listed here are in the “Acquisition” stage. Almost ALL websites see a dip in traffic … [Read more...] about An Epic List of 100 Growth Hacks for Startups