Web dominates: In 2020, the World Wide Web is stronger than ever in users’ lives. The open Web continues to thrive and grow as a vibrant place where most people do most of their work, play, communication, and content creation. Apps accessed through iPads, Kindles, Nooks, smartphones, Droid devices, and their progeny—the online tools GigaOM referred to as “the anti- Internet”—will be useful as specialized options for a finite number of information and entertainment functions. There will be a widespread belief that, compared to apps, the Web is more important and useful and is the dominant factor in people’s lives. … [Read more...] about Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
Esophageal web vs ring
Which is better SEO or PPC? Both SEO and PPC have been found to be great techniques for the growth of a business. SEO and PPC both can get you on the front page of the search engines. However they have their respective target benefits and costs. Is one better for your business or both are better this is the very important Question for a business. Before we answer this question first known about the important facts of SEO and PPC. … [Read more...] about SEO vs PPC: Which One Is Better for Your Business?
Plus, on the user experience side, it makes your site much cleaner, because instead of having headings like “Wedding Accessories for Dog Ring Bearers”, you can stick with “Wedding Accessories” or the more specific but still high volume “Ring Bearer Pillows”. It’s important to adjust the depth of the keyword to the depth of the site, with top level pages using broader keywords and sub-categories being much more specific. … [Read more...] about The Difference In Keyword Research For SEO vs. PPC
The outer web is where the best practices of landing page optimization and post-click marketing shine. Users have more flexible expectations on landing pages, especially when responding to specific, targeted offers. You can engage in full-scale A/B testing of different layouts, content presentations, multi-step flows, calls to action, and behavioral segmentation choices—almost anything you can imagine. … [Read more...] about The 5 Rings Of Conversion Optimization
Bear in mind, that’s the percentage of total aggregated time across all visits for mobile, compared with that of desktop. The total time users spend on sites when using desktop devices is still larger than the total time for mobile. This suggests that the time per visit must be longer, as we see here: Next, let’s take a look at bounce rate. Here is what we saw for 2016, 2017, and 2018: … [Read more...] about Mobile vs Desktop Traffic in 2019