Grade.us that takes customers directly to the clients Google My Business listing to leave a review or Whitespark to create a handout that businesses can use to give customers to leave a review. While these reviews are very beneficial when it comes to rankings for clients, they can be utilized to aid marketing in other ways too. Read on to find out how to use your reviews. Customer Service No business is perfect, and you are bound to have some negative reviews. Use a negative review to show how much your business cares about your customers. Ignoring negative reviews doesn’t put your business in great light with potential new customers. It is also important to remain calm while responding to negative reviews. A conversation with an unhappy and ‘faceless’ due to the review being online can get heated very quickly. Remember that the way a negative review is being responded to is a representation of the company. Responding to reviews is more important than ever, with 30% … [Read more...] about Your Business Has Online Reviews. Now What?
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Having a business is the dream of many ambitious professionals. One of the biggest challenges that come with that is not only to take the leap and start a company, but to make it profitable. For a number of years, digital marketers were meant to scale up the results of already profitable businesses by advertising online. It has now come to a point where businesses are facing constantly increasing competition and higher costs per acquisition. In other words, it’s harder for many businesses to be profitable. This is particularly true for businesses that rely on a constant flow of customers through paid traffic sources. However, this is something that you can overcome with the right digital marketing strategies in place. We all know that there is no overnight fix but there are a couple of very common issues that I want to address in this article. Every year, we run a couple of large scale split tests at Zebra Advertisement and research what works and what doesn’t in the world … [Read more...] about 5 Ways to Make Your Business Profitable Online
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year. Furthermore, 30% of local business owners said their advertising budget simply isn’t large enough. These numbers show that local businesses are struggling to keep up with the fast-changing digital advertising and marketing landscape. In order to succeed, marketers need to provide local businesses with quick, reliable and cost-effective solutions that enable them to raise visibility for their products and services, without the hassle and cost of dedicating their own time or paying large amounts for others to handle it for them. That’s why many in our industry are excited about the growing availability of … [Read more...] about Automated Tools To Help Local Businesses Tackle Online Marketing
More than ever, sites are popping up that let customers review everything from restaurants to daycares. And while many small businesses cringe at the thought of receiving a bad review, here's a few reasons why even a negative opinion from a customer can be a good thing!First and foremost, customer reviews, especially on a third-party site, are wonderful ways to collect feedback from customers. It's a great way to not only see where your problem spots are, but to also see what you're doing that's really resonating with customers. It could be that you're offering customers a service that you didn't realize how much your customers appreciate!Secondly, negative reviews actually help validate the positive ones! I am constantly reading product reviews at Amazon. If I see that 10 people have reviewed a product and they all give it 5 stars, I might wonder how accurate the reviews really are. But if 8 people gave the product 5 stars, and two gave it 2 stars, … [Read more...] about Is Your Business Under (Online) Review?
Yes, you can. Allow me to enlighten you. The Background My family owns a Mexican food restaurant in San Antonio, Texas. We’re not Mexican; we’re Lebanese. That’s a different story, though. Regardless, the restaurant was started by my (very Lebanese) grandfather in 1958 which means that the business is celebrating its 60th anniversary this year. Although I’ve worked at the restaurant in many different capacities over the years, my current job is with Netvantage Marketing. However, I still handle all the digital and online “stuffs” for the family…’cause that’s how I roll. A while back, probably while taking a peek at our analytics or fixing a glitch reported by Webmaster Tools (no, I will not call it “Search Console” thankyouverymuch), Google asked me if I wanted to enable text chatting for the business. “Sure…why not,” I think. “Let’s see how this goes.” How It Goes Really and … [Read more...] about Wait. You Can Text Message Businesses From a Google Search?!?