'Tis the season to be jolly. And, what could be jollier than having an e-commerce site with the fastest site speed that's commandeering the web, and settling in for 12 days of deals marathon on Amazon? Nothing, that's what. Radware reported 57% of site visitors would abandon a web page after three seconds if they are unable to interact with the key content. That's 57% of site traffic lost. … [Read more...] about 8 Tips for E-Commerce Holiday Marketing Success
Essential e commerce website features tips and examples
4. Enable Bot Filtering This is a new addition to Google Analytics that allows site owners to filter out known bot and spider traffic from the analytics results. While you may at first seem nervous about filtering out this data and what repercussions it may have on your total organic traffic stats, it’s important to isolate the behaviors of the organic traffic that truly has the potential to convert and become customers. … [Read more...] about 10 Tips To Understanding & Segmenting Your Organic Traffic
A big roadblock in the checkout process can be the need to register on an e-commerce website. This can shy people away because they know as soon as they sign up, they will more than likely get bombarded with email spam. In fact, research indicates that 23 percent of users will abandon their shopping cart if they have to create a new account. … [Read more...] about 5 Tips to Navigating the Constantly-Moving Mobile Market
What material is that chest of drawers made of? Why is your camera better than others? These are questions a picture can’t answer. Offer inspiring advice through your copy and you’ll leave customers thinking, ‘That was useful.’ This could make all the difference to them heading to your checkout rather than someone else’s. … [Read more...] about Product copy: The unsung hero of the e-commerce world
Wix also ignores some common best practices in favor of simple tips for novice website creators. For example, they have said you should be using the Meta Keywords section, which has been deprecated for years and is as liable to hurt you as help. They’ve also encouraged using keywords in link anchors, without mentioning that using too many keywords can hurt your SEO. Sure, “use keywords in links” is good advice when you know absolutely nothing, but if it’s construed as “always use keywords in links” you end up with over-optimization penalties. In other locations, Wix has recommended using as many keywords as possible, which is likely to lead to keyword stuffing. Troublingly, Wix also recommends that people trade products in exchange for links, which is explicitly called out as a technique not to use by Google. … [Read more...] about Are Wix.com Websites Good or Bad for SEO?