We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We’ve all heard about the link building technique using unlinked Brand Mentions It’s a good method and, as far as we know, it works very well. But what if the unlinked brand mention that you’re so excited about turns out to be a RipoffReport post? What if it’s a blogger complaining about your services, or a news publisher reporting on some incident regarding your brand? How Web Brand Mentions Affect SEO Today Brand Anchor Text Backlinks Unlinked Brand Mentions or Google Implied Links Branded Search Queries How Does Google Treat Negative Brand Mentions Google’s Search Quality Evaluator Guidelines How The Google Algorithm Works Will Negative Brand Mentions Affect Your Google Rankings? Is All Publicity Good Publicity? Handling Negative Mentions From a Search Point of View Handling Negative Mentions From a Backlinks … [Read more...] about Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?
Evaluate website seo
When your job is to drive organic search engine traffic to a website (SEO Director/Manager/Ninja), you will inevitably need to prove your worth. There’s nothing like cold-hard-facts to paint a picture of success (or expose “The Man Behind The Curtain”). In an ideal world, all digital marketing efforts are managed under one bucket, and the collective measurements highlight the success of the team, or highlight the success of the complete bundle of digital efforts. But, in the end, ROI needs to be justified in order to keep the flow of budget and resources moving to each individual marketing effort. However, your job is SEO. You know that you are adding value. You just need to prove it. Dealing With(out) Attribution Perhaps you’ve had this thought before – “My content brought in the visitor, they learned, they left, and they came back again through a different channel.” So prove it. Over the past few years, there has been considerable discussion … [Read more...] about 10 Quick & Dirty SEO Success Metrics
In 2007, I had the unique opportunity of building an in-house SEO team for an enterprise-level e-commerce retailer. From an SEO perspective, the website had been the accouterment of hacks, built over a six-year period with absolutely no consideration for search engines. The founder CEO was persuaded by a very bright 26-year-old VP to rebuild the site with search engines in mind. That VP had the marketing savvy to understand the power of natural search and hired me to build an in-house SEO team. Over the next five years, we generated enormously high recurring revenues at a fraction of the cost of paid search, fueling company growth well beyond five years and extending beyond 2013. Their SEO investment turned out to be the single, best ROI ever recorded in company history. Development Of The SEO Team In the process of developing the SEO team, we grew from 2 search analysts into a dedicated department supported by dual development teams of 80 personnel including developers, copywriters, … [Read more...] about Top 10 Tool Features For Successful Enterprise SEO
There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged. But what’s often missing from these conversations are broader discussions about the importance of analytics in providing local businesses with ongoing and targeted insights into which content, functions and flow are working on their websites (and which are not). No business owner, marketing guru or website developer can build and maintain a great website in an information vacuum. Local businesses are all unique. Each provides different products and services, serves different markets, and benefits from different customer bases, advertising strategies and social media reach. And all websites are distinct. Each serves its own purpose — whether providing general business information, thought leadership (in the form of a blog or videos), and/or … [Read more...] about Key Metrics For Success With A Local Business Website
Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. A single reporting platform by which to evaluate your SEO performance Continued visibility into SEO performance in the aftermath of the shift to 100% keyword not provided Ease of bid optimization or co-optimization of paid search and SEO In this article, I aim to address critical considerations and common pitfalls when integrating an SEO tool such as BrightEdge, Conductor, or Searchmetrics with an analytics tool such as Adobe Marketing Cloud or Google Analytics. (If you are integrating your SEO tool with Adobe Marketing Cloud, this is also referred to as a “Genesis Integration.”) Whether you are integrating your SEO tools within your analytics tools for the first time or you have already integrated both platforms, it … [Read more...] about How To Integrate SEO Ranking Tools With Analytics Tools