Sometimes, people are jerks. They rate your product or service 1 star for no real reason. For example, I’ve seen people just saying “It’s a bad product” without specifying why and others leaving a 1 star reviews because it didn’t match their expectations, comparing a low end product with a high end one, even though it was a good value for the price. … [Read more...] about Can Negative Brand Mentions Affect Your Website’s SEO & Rankings?
Evaluate website seo
Use text, images, and videos in your content that are strongly associated with your location. Create listings on business directories and Google My Business. Include NAP (name, address, phone number) citations in those listings and on your own site. Gain positive reviews and testimonials from your customers. Leverage structured data on your site’s pages. Google Hummingbird What does it do? Unlike Panda and Penguin, the purpose of Google Hummingbird wasn’t to change how websites are ranked – at least not as directly. … [Read more...] about 7 Google Algorithm Updates Every SEO Should Know
For example, if a customer types in a non-branded keyword into a search engine and finds your website for the first time, then signs up for an email and visits your website a few days later, then clicks on a paid search ad the next day, and finally comes back to your site later from a branded natural search keyword, then the full attribution value of the conversion goes to the branded natural search visit. … [Read more...] about How To Integrate SEO Ranking Tools With Analytics Tools
The Forrester Wave™: SEO Platforms, Q4 2012 is also an unbiased comparison of enterprise SEO platforms. Forrester’s 21-criteria evaluation of SEO platforms evaluates the four largest providers of tools for organic search auditing, ranking support, measurement, and project management: BrightEdge, Conductor, Rio SEO, and SEOmoz. This report analyzes the strengths and weaknesses of each player, and plots where they stand in relation to each other and to marketers’ needs. You can acquire a copy of the Forrester report from one of the above vendors listed in the report. … [Read more...] about Top 10 Tool Features For Successful Enterprise SEO
1. Keyword Rankings My least favorite metric, and one that can get confused easily when tools are not used (i.e. manually checking rankings). That said, knowing where your target keywords rank, in a general sense, is definitely part of the scorecard. I’d say that the use of Google Suggest adds one reason to track rankings. … [Read more...] about 10 Quick & Dirty SEO Success Metrics