With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and it may soon impact mobile rankings as well. The benefits of improved load times go well beyond their impact on SEO and your site’s organic rankings, however. Consider recent Google data, which shows that “53 percent of visits are abandoned if a mobile site takes longer than three seconds to load,” or that “for every second delay in mobile page load, conversions can fall by up to 20 percent.” So, how do you actually go about speeding up your site? For many non-technical marketers, trying to figure out how to improve page speed can be a daunting task. Which levers should you actually be pulling to generate a result? And how do you get those changes implemented on your … [Read more...] about The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Event wordpress plugin
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!
It seems like almost every week we see a new post by Matt Southern on a new WordPress site vulnerability or exploit. This is for good reason as WordPress accounts for over 23% of all of the websites on the internet, and that number is steadily growing. Due to how many websites use the WordPress platform, it’s no wonder why hackers try to exploit this web platform constantly as they can potentially have access to a wide chunk of the internet if they succeed. Don’t Think it Can’t Happen to You! Like many WordPress site owners, I fell into the trap of not being more proactive about security on a few of my gently used personal sites. This came back to bite me with a vengeance this last December when I experienced the worst Christmas present any webmaster can receive – a big fat website hack! The malware hack I experienced was especially nasty as it most likely exploited one of my websites through an older version of the Revolution Slider plugin that came with my … [Read more...] about 10 Tips for Keeping Your WordPress Site Secure
If you have been paying attention the last few years, you’ve no doubt noticed the increased usage of “rich snippets” while browsing search results. These snippets appear for a variety of searches and use microdata to display things information such as ratings, dates and times, images, and other relevant information to help create a richer search experience for users. Back in 2011 Google, Microsoft, Yahoo, and Yandex launched Schema.org to help webmasters understand this microdata vocabulary, but for many it can still be a little confusing. If you’re a heavy WordPress user, you know whenever you need to implement new changes across a number of installations your best bet is look for a plugin to help ease the pain (especially if you’re not a developer). Luckily, the WordPress community has stepped up to the plate and provided several options for us to manage these markups! Like most WordPress plugin options, the community has built both free and paid … [Read more...] about Schema.org Rich Snippet Plugins for WordPress Users
WordPress is by far the most popular CMS today, with over 74.6 Million sites managed with the platform. The power of WordPress lies in the fact that it’s extremely flexible – you can do nearly anything you want (with zero coding) using the help of plugins. This include optimizing your SEO, and so here are some of my favorite WordPress plugins (in no particular order) that will supercharge your SEO. Note: I use each of these plugins, but I have absolutely no affiliation with any of them. 1. All in One SEO Pack The All-in-One SEO plugin is one the most popular and common plugins people mention when it comes to SEO (the other is WordPress SEO by Yoast). What makes it such a powerful tool is that it allows you to optimize the Meta tags and titles of each page on your website. If you’re a novice user, it can automatically generate this data for you so you don’t even have to worry about it. If you’re more advanced, you have the ability to override it’s … [Read more...] about Supercharge #SEO With These 6 WordPress Plugins