“How much do you charge?”As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story…“That price is too cheap.”“That price is too high.”“That price is just right.”It’s typically a toss up – which often makes me question whether we all know the true value of great SEO content, or whether I’m simply charging too much.To satisfy my curiosity, I decided to propose the question, “How much do you pay for great SEO content?’ to a 40,000+ member SEO Facebook group.The answers, as I had expected, were all across the board.Mixed Opinions: What Is ‘Great’ SEO Content?The first thing I noticed is that the responders were in disagreement about what was considered “great” SEO content.While some highlighted the need for “a fully optimized kick-ass piece of … [Read more...] about How Much Should You Pay for SEO Content?
Example thank you letter for scholarship
Thank you pages for purchases get a lot of attention. There are lots of articles about how to handle that last step in the shopping experience. After all, a good thank-you to a customer can reinforce branding, upsell products, and further retarget buyers. Newsletter thank-you pages, however, receive a lot less attention. There aren’t many how-to articles devoted to them. And web designers don’t give them much notice. But how about the person who signs up for your newsletter email list? That thank-you page is an opportunity to leave a new subscriber with a positive feeling — or a missed opportunity. Don’t let your thank-you-for-signing-up page be just an afterthought. Here we’ll look at seven great examples of companies thanking new subscribers. Consumer Reports Weekly Newsletter Thank You Page What Consumer Reports does right: 1. Welcome the subscriber by name. The reader feels welcomed with an informal “You’re all set!” and a thank you … [Read more...] about 7 Newsletter Thank You Page Examples That Got It Right
Me and Jill Whalen after our first SEO speaking gig — in Amsterdam! Last week, I read the news that Danny Sullivan is shifting away from his role as Chief Content Officer of Third Door Media, and is taking an advisory role. I was shocked. Sure, Danny isn’t the first “first generation” search marketer to step away from the industry (I believe my first business partner, Jill Whalen, was the first.) But, he’s the biggest. He’s called the “Godfather of SEO” for a reason. Danny’s been neck-deep in this search engine stuff since the very beginning. And, it’s because of Danny that I got my SEO start. Once upon a time, in the late ’90s, Jill Whalen and I published a newsletter called RankWrite. She wrote about SEO. I wrote about content. The newsletter did well, and we grew our subscriber list fairly quickly. Back then, there were only a handful of “SEO experts.” Heck, back then, most folks didn’t know … [Read more...] about Danny Sullivan, You Changed My Life. Thank you.
Google posted on their official blog a thank you to the top contributors who spend countless hours helping support Google products and services without compensation. As you know, the other week, the top contributors were mostly at Google for a special summit. Yesterday, Google recapped the events on their blog and called them a "critical part of the Google family."I am not sure of the raw number of Top Contributors, but Google did say they "contribute to 250 product communities in 26 different languages." I know many TCs myself and for the most part :) they are outstanding people.To learn more about this program, go to google.com/get/topcontributor.Forum discussion at Google+ & image credit to Sasch Mayer, a TC. … [Read more...] about Google Says Thank You To Top Contributors
Vanessa Schneider, the most active Googler in the Google forums I track, is leaving her role as the community manager for Google Places (now Google+ Local) and handing it over to her colleague Jade Wang.Vanessa is starting in a new role at Google with the Google Earth Outreach team. She posted this announcement in the Google Business Forums and introduced Jade Wang as the person filling her shoes.Thing is, Jade is just adding this to her job description. She has posted in the forums fairly often prior. I assume she will post more often but not at the rate of Vanessa. It is okay, we were spoiled compared to other Google forums.Jade said:We're sad to see Vanessa transition here on the Local team, but we're looking forward to hearing about her continuing adventures. Vanessa, we're keeping an eye out for your cameos in media stories using geo tools! I'm excited to work more closely with the Google and Your Business community. I'll be right here in the forums, but you … [Read more...] about Thank You Vanessa For Your Google Local Support