Local Search Ads for Google.com & Google Maps Almost a third of mobile searches have local intent, Google said. Their new local search ads for Google.com and Google Maps give advertisers using location extensions more real estate on searches for specific products or services in that geographic area. … [Read more...] about Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More
Expanded text ads google adwords
Review “new creative” performance data against existing baselines (quantitative analysis). Every two to four weeks, review the purposeful creative you have implemented. If you’ve developed a diagram for your brand’s creative standardization (similar to step #2), you will need to review how effective it was. Compare new creative to what existed previously (baselines). … [Read more...] about The dust has settled on AdWords expanded text ads. What now?
You have some testing going on in the account, particularly with Headline 2. After all, it’s really a new element versus the other pieces. My feeling is that calls to action perhaps belong there now, but I’m not far enough along in my thinking to be able to say so definitively. … [Read more...] about How to navigate the somewhat rocky transition to expanded text ads
Like Google AdWords, Bing now has expanded text ads. "Expanded Text Ads is a new mobile-optimized ad format that enables your customers to craft longer ad copy and optimize their ad text to better engage with searchers before they click on their ads," Bing wrote. … [Read more...] about Bing Ads Opens Expanded Text Ads To All Customers