Google’s search and advertising tools drove $165 billion of economic activity for over 1 million businesses, website publishers, and nonprofits across the United States in 2015. There are now trillions of searches on Google.com and over half of those searches happen on smartphones. Nearly one third of all mobile searches on Google are related to location. In fact, location-related searches are growing 50% faster than other mobile queries. Since AdWords store visits were introduced two years ago, advertisers have measured over 1 billion store visits worldwide. … [Read more...] about Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More
Expanded text ads google adwords
Expanded text ads for the win Once you’ve proven that ETAs will improve your SEM results and developed your creative approach, you will be the hero of your organization. We believe ETAs are an effort from Google to improve the results for SEMs worldwide and funnel more search traffic into paid acquisition. Stick with it, and good luck! … [Read more...] about The dust has settled on AdWords expanded text ads. What now?
Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers. … [Read more...] about Expanded text ads that kick butt
You have some testing going on in the account, particularly with Headline 2. After all, it’s really a new element versus the other pieces. My feeling is that calls to action perhaps belong there now, but I’m not far enough along in my thinking to be able to say so definitively. … [Read more...] about How to navigate the somewhat rocky transition to expanded text ads
Like Google AdWords, Bing now has expanded text ads. "Expanded Text Ads is a new mobile-optimized ad format that enables your customers to craft longer ad copy and optimize their ad text to better engage with searchers before they click on their ads," Bing wrote. … [Read more...] about Bing Ads Opens Expanded Text Ads To All Customers