If you are really serious about blogging and want to create blog or website, then you should know all the basics beforehand. CMS or Content Management System is one such important and vital factor that you should choose carefully while creating any site online. Always Remember, a good or bad CMS can make or break your potential sites. You should know which CMS is suitable and comfortable for your work. Every CMS have its own pros and cons that should be considered before you opt for any of them. There are dozens of CMS present which you can choose for your keyword research works when it comes to choosing the best one, you might become little confused. This is the main reason behind writing this detailed guide where you are going to learn about 5 best CMS for blogging in 2017 and beyond. Here in this article you are going to learn about the top 5 CMS for blogging that you can choose in 2017. List of Best CMS for Blogging:- 1. Word Press Write seo friendly blog posts on … [Read more...] about 9 Best Content Management System (CMS) for Blogging
Experiment management system
In a large organization there is always pressure to automate certain functions. Can people spend less time on mundane tasks or remove them from human hands all together? Often, organizations take for granted that automation is always better in terms of accuracy and efficiency. There’s plenty of room for automation in search engine marketing, but don’t be tempted by bid management. For almost all organizations, good old fashioned people (armed with Excel) are still the best bid management solution. The benefits of implementing an automated bid management solution are unlikely to be large, but the costs for bid management services are still substantial. Typical bid management solution pricing is a fixed fee and/or percent of paid search spend, which is a substantial cost for any organization that has a large enough paid search account to consider bid management services. Will a bid management solution drive several thousand dollars of incremental performance or time savings … [Read more...] about Under Pressure to Adopt a Bid Management Solution? Just Say No.
Successfully managing a marketing agency has never been an easy task, and has recently become even more difficult in these tough economic times. That said, B2B agencies that can steer their way through this current minefield will be in a great position to thrive once the economy is in full recovery mode. As the CEO of a mid-sized, B2B search marketing agency, I’d like to share a few thoughts on ways to improve your odds of navigating through these difficult times. Focus And Differentiate Being able to differentiate your agency is critical to success, especially in today’s climate. Specialization helps to create a USP (Unique Selling Proposition) and distinguish your company against the competition. The past two years have reaffirmed my firm’s commitment to serving the B2B market place. Our focus on B2B search marketing solutions definitely limits the pool of eligible companies we serve, but also provides a competitive advantage over general marketing agencies and … [Read more...] about How To Manage a Thriving B2B Agency in Tough Economic Times
While this is a bit of an overstatement, there is a nugget of truth to it. Naturally, a strategy of bidding on irrelevant keywords will hurt your account quality score — and even if this produces clicks, they are not likely to convert. However, if you have bought a keyword that you believe to be relevant and it’s not producing as expected, the right strategy is more likely to change the bid than to simply get rid of the keyword. This management of bids to meet targets is one of several core activities needed to maintain a healthy PPC account, and this month I’ll review several bid management strategies available to advertisers. But first, let’s cover some basic questions that are important regardless of what strategy you use. Bid Management Goals There are generally four different goals advertisers try to achieve in an account: Increase branding by driving lots of impressions while staying under a target CPM. Increase site traffic by driving lots of clicks … [Read more...] about The Essential In-Depth Overview Of PPC Bid Management
When I first got into SEO, I quickly realized I wanted to have my own consultancy gig. Due to the unique nature of SEO and inbound marketing, there was no clear-cut approach, information or template on starting your own inbound practice. If you talk to five internet marketing agencies, more than likely, you’ll get five different stories on how they began and started acquiring clients. Personally, I have worked with about a dozen agencies (medium-sized) and each one had a unique way of running operations, both internally and externally. For those budding internet marketing entrepreneurs, I have developed a guide on how you can go about starting your own successful consulting gig right away. Before you consider starting your own business, make sure you have a sound understanding of internet marketing (this includes the trifecta, which is SEO, PPC, and Social Media). You should also be quite familiar with web technologies such as WordPress, Joomla, and other CMS systems. Depending … [Read more...] about Freelancing 101: How to Acquire, Manage and Maintain SEO Clients