Firstly claim your listing, as often many people don’t. Ensure your details are up-to-date (previously you might not have accepted Credit Cards). Double check your opening hours and phone number as these often change over time or the business has new owners or management Check the business images you are using and consider refreshing them or uploading higher res versions. Check no-one has made an edit to your listing and changed the businesses’s website to their affiliate link, have seen this too! … [Read more...] about How to optimize your Google My Business listing: expert tips
I’m ridiculously passionate about what I’m talking about.I make sure that my topic is the most exciting, interesting, compelling thing in my universe – so the energy and enthusiasm I’ll bring to the stage is going to go some way to convince you to feel the same way. Enthusiasm is infectious.I develop my story organically.When I start working on a deck, it’s rare for me to have 100 percent clarity on the precise flow, story, or takeaways. I know that there’s a problem I want to solve, or a concept I want to crack, but I don’t know the specifics until I get there. That means that my story evolves and matures as I explore it, fill in the gaps, and weave the narrative. I start with bullet points, evolve those into a framework, and write up the full narrative. That forces me to have a rock-solid story arc with a clear beginning, middle, and end.I iterate and iterate and iterate and… I spend hours tweaking the order of … [Read more...] about 9 Expert Tips on How to Become an Effective Conference Speaker
Register your social media profiles on the top social media sites, and stay active on those platforms.Active Twitter profiles often get in the top 10 for their brand names, and Google may even show the latest feeds from them taking additional real estate space.YouTube videos will often rank well for brand names. You can create a professional video for less than $1,000, or an even lower budget video using your smartphone. Also, you can hire a freelancer on a site like Fiverr to do a slide show type video about your business.Distribute press releases every few months. Try to use different networks for distribution to get maximum coverage.If you don’t already have a blog, create one and post on a regular basis (once a week is what we recommend to our clients as a minimum).Create mini sites or blogs with subdomain blog platforms, such as wordpress.com or tumblr.com. Make sure your brand name appears as part of the subdomain (i.e., yourbrand.wordpress.com).More Resources: … [Read more...] about 7 Expert Tips to Protect Your Online Reputation
Tip#6: Blogger Outreach You can also ask help from influencers in your industry and ask to publish or promote your content. You can ask to promote your content to their followers, and in turn publish a high-quality post on their blog. It’s a very effective way of promoting your content, but again, it should be valuable and well-written. … [Read more...] about Blogging Tips – Struggling with Promotion?
6. Don’t Give All Your Focus to Vanity Metrics Vanity metrics are still important but they don’t tell the whole story. While getting an increasing number of clicks and likes are advantageous, it’s still not a guarantee the right people are enticed by your content. Instead, observe and find indicators of authentic engagement. Check out the people commenting on your posts as well as the new followers of your niche. These two are benchmarks that will give you a better estimation of how well you’re doing to attract new audiences and engage with your followers and let you know how much exposure your business is now getting through Instagram. … [Read more...] about 6 Instagram Expert Tips for B2B Brands in 2019