Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times.How are PPC specialists expected to know which actions to choose for the best results?And what exactly do you need to do to continually increase performance while staying ultra-competitive in the marketplace?On August 14, I moderated a sponsored SEJ webinar presented by Adzooma’s Puneet Vaghela and Sal Mohammed.They shared seven essential PPC optimization strategies that are proven to boost ROI, save time, and reduce spend.Here’s a recap of the webinar presentation.So much has changed in the paid search landscape in the past few years. Today, it has become a complex ecosystem with:With all of this to consider, it’s essential to determine what actions to take through all the clutter of managing a PPC account.Here are seven areas to consider when optimizing your paid search campaigns if you want to bring the greatest returns.1. Account & Campaign … [Read more...] about 7 Expert Tips to Boost Your PPC Performance Today
Experts nrl tips
So, you’ve just started a blog but you need to increase your audience and get more shares. This is when you need to start focusing on blog promotion to build your audience and establish yourself as an expert in your industry. But, where to you start? Many bloggers believe that they can simply share their blogs on social media and leave it there. But that won’t be enough anymore. You’ll have to spend time on blog promotion, actively be involved with your audience and connect with influencers. Here are a few great tips to help you successfully promote your blog. Tip#1: Pre-promotion This is the part where you get everything ready to start promoting. It’s all about making sure your content is in tip-top condition and ready to be shared all over. So, start by looking at your site optimisation, or your technical SEO. Make sure that your content is search engine optimised and that search engines can find your site. Make sure you have reliable hosting, and that your … [Read more...] about Blogging Tips – Struggling with Promotion?
As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore, necessary to have a regular publishing schedule to ensure that your business gets the desired organic visibility among your target audience. With limited budget and time to produce content at scale, you can always supplement content production with smart content curation. “55% of B2B Marketers have small or single-person marketing teams.” - (Source) It’s a time-saving tactic to keep helping your audience consistently. The technique also helps you to stay abreast of the very latest in your niche. I interviewed some experts to compile the following tips for more effective content curation. 1. Reach Out To Experts One way to curate great content is by collecting responses from experts in your field. You can use a tool like HARO to help find experienced professionals to … [Read more...] about 10 Marketing Experts Share Tips and Tools for More Effective Content Curation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The 4 Ps of SEO & digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. Apple reportedly hiring dozens of new mapping experts and engineersAug 4, 2017 by Greg Sterling Apple Maps could be the beneficiary of the company’s push into augmented reality and “autonomous systems.” How to effectively segment accounts with multiple locationsAug 4, 2017 by Matt Umbro What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Search in Pics: Google champagne glass, mouthwash & trees holding up officeAug 4, 2017 by … [Read more...] about SearchCap: Apple hirings local experts, SEO tips & location ads
In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise that the company has added such an element back in to the new app. Foursquare is creating a category of “experts,” which is conceptually similar Yelp’s Elite Squad. It also bears similarity to Foursquare’s old “mayor” system, though it benefits the larger user base. It’s a status distinction intended to incentivize certain types of behavior. By creating tips that others like or save, Foursquare users earn what amount to points on the way to becoming an expert. Users can become experts about a business/place, a neighborhood or a city: The result of this is … [Read more...] about Foursquare “Experts” Reintroduces Gamification Into New App