When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook ads can quickly become a money pit as General Motors found out. Spending money on Facebook ads will guarantee you a certain level of reach, but if your ads don’t actually connect with your customers or result in financial remuneration, then what’s the point? In the Age of Information, where people are less responsive to advertising than ever before, creating generic ads for untargeted audiences is not effective. In order to cut through the noise and connect with people, you need to create ads that are highly personalized. Fortunately, Facebook is the perfect platform to do this. If your ads aren’t … [Read more...] about 11 Reasons Your Facebook Ads Aren’t Connecting with Consumers
Facebook ad campaign
Facebook advertising represents a fantastic opportunity for marketers. In September 2016, the total number of Facebook advertisers had reached 4 million — this figure was 3 million only six months before!Facebook’s Chief Operating Officer, Sheryl Sandberg, attributes this growth to the continued mass adoption of mobile internet access across the world. Mobile advertising made up 84% of the company’s total sales in the second quarter of 2016. Despite the fact that marketers are flocking to Facebook to launch new campaigns every day, not every campaign is successful (as General Motors found out several years ago). As with any advertising medium, there are nuances to observe and pitfalls to avoid. Let’s review the most common mistakes I’ve seen companies make when it comes to paid Facebook ads. It’s much better to learn from someone else’s mistakes than make them yourself! Targeting the Wrong Audience Before you even think about running an … [Read more...] about What Most Companies Get Wrong With Paid Facebook Ads
EDIT: Search Engine Journal has since conducted its case study, which you can read more of here. EDIT: Derek Muller, of Veritasium, just released a video that details his experiments into Facebook Ads for Likes, which had almost the exact same results that we found over a year and half ago in this study below. See his video below: About three weeks ago, I ran an ad campaign on Facebook for a fanpage that resulted in an increase of Likes from 100 to around 900. Success! …or so I thought. After a week of posting content designed to engage the new audience and attract more new followers, the individual post Likes were averaging the same totals as prior to the campaign. This was frustrating. My initial reaction was, “Hmm, maybe these ad-generated “Likes” that I’m getting are fake,” but all I had to go on was a few weeks’ worth of data and a hunch. That’s when I brought it up to Brent Csutoras of Kairay Media and SEJ Co-Founder over a cup of … [Read more...] about Facebook Ads: What Are You Really Paying For?
Facebook ads aren’t as easy to manage as it might seem. There are several factors that make them time intense and unpredictable. Some of those factors include, but are not limited to: A temporary change in competition for your target audiences. Facebook has a lot companies that test several audiences to find the ones that work best for them. Whenever a new company is testing your same audience, there will be an increase in the cost your business needs to pay to enter an auction. This causes a temporary increase in the cost per acquisition Small target audiences might perform great at first but will decrease their effectiveness if you show the same offer over and over again The relevance score has a huge impact on the cost per click. The higher the relevance score is, the lower the cost per click will be and this will hugely impact the cost per click and, consequently, the cost per conversion. Businesses need to stimulate comments, likes, and shares of their ad posts to get a … [Read more...] about 5 Facebook Ads Strategies to Boost Your Account
This post was sponsored by Acquisio. By now, we all know that Facebook ads are for more than just brand awareness. With more than 1.5 billion monthly users, it’s not such a bad place to get your ads in front of a few people. Three things stand in the way of Facebook and Instagram advertising success: Creating enough ads to get proper information on successful elements is incredibly time-consuming. Facebook’s data for advertisers just doesn’t give you enough information to make informed choices. Improving the quality and success of Facebook ads is all but impossible when running thousands of them. Add to that the fact that Facebook advertising does not exist in a vacuum, but is part of larger campaign strategies across multiple channels, all of which need to be tracked separately, and time and effort is starting to add up rapidly. Introducing Acquisio Social Acquisio Social is a new feature of Acquisio that allows you to build multiple sets of your Facebook campaigns … [Read more...] about How to Create Facebook Ads for Effective Campaign