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As their IPO filing clearly shows, mobile is not the future of Facebook – it’s now. Like water seeking its level, mobile consumers are already engaging brands that make their presence easy to find, accessible, and easy to engage. There’s a lot for mobile consumers to “like” about those that do! … [Read more...] about 10 Optimization Secrets To Drive More Mobile Traffic From Facebook
That’s complicated and not particularly compelling. I think Google’s going to need to up the offer for visitors, to get the clicking started. If it doesn’t, it’ll only win half the battle. It’ll get space on sites, but it won’t get the valuable social sharing data it wants. … [Read more...] about Has Facebook Become The Master Key To Unlocking The Web?
Log in to your account and choose ’Edit Profile‘. Select ‘Detailed Info’ that appears on the left on the toolbar. You can enter your business description, choose your products and services, and also enter your specialty keyword here. If you want to place additional information, click on the ‘Additional Info’ tab; this will enable you to enter your company slogan, accepted methods of payment, hours of operation, and much more. … [Read more...] about How to Claim & Set Up Local Profiles: From Google+ to Yelp
The ads in the examples above were not served as the result of retargeting campaigns. The Bergdorf Goodman ad shown above could be the result of interest targeting, which can include in-market (like “Women’s Apparel”) or affinity audience targeting (like “Fashionistas”) based on my previous browsing behaviors, including visits to other high-end retail sites. Google’s interest targeting is built on a mix of third-party data and browsing behavior on pages, apps, channels, videos and content on YouTube and the Google Display Network sites. … [Read more...] about Avoiding fake & hyperpartisan news on the Google Display Network