According to the latest stats, Facebook currently hasmore than 2 billion monthly active users. Besides being a great place to connect to people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook, it’s the perfect platform to market and sell on. However, as Facebook keeps evolving and new trends in digital marketing arise, using the same old tactics simply won’t cut it any more. Here are the most common mistakes in Facebook advertising that you need to avoid in order to successfully win over and convert your followers. Pushing Your Product Instead Of Pulling In Attention If your brand is on Facebook, your primary concern is marketing your product. However, this should not be your only focus when creating content for your users. Think about it, would you as a user want to have ads plastered all over your news feed or would you want some more authentic content? Nowadays, social media users … [Read more...] about The 5 Deadliest Facebook Marketing Mistakes to Avoid
Day two of our SMX West 2013 conference is about to get underway, and we’re starting with a keynote conversation between Marketing Land’s Founding Editor, Danny Sullivan, and Grady Burnett, Vice President of Global Marketing Solutions for Facebook. Conversation is expected to include things like Facebook Exchange, Graph Search, the new News Feed experience and other topics that of interest to brands and marketers. We’ll be liveblogging in this space, so feel free to follow along, refresh the page every now and then and enjoy our coverage of today’s SMX West keynote. Back soon! (We’re actually beginning with the announcement of the winner of our Biggest Search Geek contest, done in conjunction with Marin Software, and that winner is Renata del Vento! Congrats!) And now, we’re off as Danny introduces Grady Burnett. Here we go… Danny mentions that FB ads used to just be on the side, but now there’s almost a landslide of sponsored content in … [Read more...] about SMX Live Blog: Grady Burnett, Facebook Marketing VP Keynote
This month marks the nine year anniversary of when Facebook (then known as TheFacebook.com) was first conceived and created by Mark Zuckerberg. Since then, Facebook has grown by leaps and bounds, currently supporting over one billion active users (as of December 2012) and over 618 million active daily users. Facebook’s capabilities and layouts have undergone the most obvious changes over the last nine years, and the way that marketers have learned to connect with users has grown, as well. For marketers, the next nine years bring a variety of opportunities to further connect with their online audience, including using video and making pages more interactive. Custom Page Tabs Custom tabs on Facebook pages aren’t a new thing, but the applications that support the way they are built and designed continue to grow. FBML (also known as Facebook Markup Language) can help programmers create custom tabs that can help users subscribe to a mailing list, get more information about a … [Read more...] about Where Will Facebook Marketing Be In The Next Nine Years?
Just days ahead of Facebook’s IPO, GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million dollar account lost last month, today Facebook gathered support from their two largest advertisers, Ford and Coca-Cola. Both brands stated that Facebook ads bring value to their marketing efforts. painting a much different picture in the Wall Street Journal article. The two biggest issues that have arose since the IPO include the effectiveness of Facebook marketing and the ability to track efforts. Both Ford and Coca-Cola supported the effectiveness angle, but might have added more fuel to the tracking fire. The article states the following: “Ford said 4.3 million Mustangs were designed since the application launched last September, and that sales of Mustangs are up 18% this year. Ford thinks at least some of the sales increase is connected.” While the statement supports value … [Read more...] about Facebook’s Marketing Effectiveness Backed By Two Of Its Biggest Advertisers
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it isn’t profitable. I wouldn’t be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO guy is either uninformed, or so vested in Google remaining the King Kong of Internet Marketing (too late, it’s already been dethroned) that he is immune to the truth. “My mind is made up! Don’t confuse me with the facts!” But on the off chance that this hasn’t already been well communicated to the search marketing community, let me explain how Facebook marketing is as good or better than search marketing. The Limitations of Search Intent Yes, I understand… if I sell shoes and someone searches for “buy shoes” or “buy prada shoes”, that’s going to be a pretty high ROI keyword if I don’t screw up my … [Read more...] about Facebook Marketing: No Search Intent? No Problem