Conduct A Mobile Audit: Develop an audit of your current website to determine what types of mobile consumers are visiting your website, and what they’re generally looking for when they’re there. Build A Mobile-Specific Website: Taking into account the findings from your audit, create a mobile-specific website that represents a slimmed down version of your desktop website. This mobile site should showcase the key topics that mobile users are generally looking for when they visit your site, so it’s easier to find them. For example, if you run a restaurant, you may consider creating a site that highlights the menu, reservations and contact information – and removes other information available on the desktop site that is less important. Ensure Mobile Users Know What They Can Do On The Website: Use call-to-action messaging to make clear what consumers can accomplish via the mobile website. For example, if consumers can schedule appointments or purchase products … [Read more...] about 8 Tips For Planning Your Small Business’ 2014 Marketing Strategy
Factors consider when planning a menu
Scenario - It is this writer's opinion that copy can be constantly tweaked to refine results. Copy should be written and modified with the ultimate goal of conversions in mind. There are also plenty of opportunities to add new copy. New products and services may surface. These are items you want to highlight on your site. However, you worry because your site currently enjoys great rankings in the SERPs. You don't wish to "fix what is not broken" or unsettle things. … [Read more...] about Ten Things To Consider When Going Through a Site Redesign
Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank. … [Read more...] about Local SEO Landing Pages 2.0
The menu may be provided by the restaurant or via a third party, most commonly, SinglePlatform. This is the provider of the menu for Domino in Venice Beach (though this is not clear from Google’s listing). Find a table appears to be exclusively provided by OpenTable, even where the restaurant takes reservations on its website, either directly or through a preferred third party. Place an order, where available, is only provided via third parties, such as GrubHub/Seamless, Eat24 (Yelp), DoorDash, Delivery.com, BeyondMenu and Slice/MyPizza.com. This is the case even when the restaurant has its own delivery service via its website. As seen below, both neither the GMB listing for Domino’s or James’ Beach offers place an order, but both outlets do offer delivery from their websites. … [Read more...] about Where is Google heading with mobile local search?
Location Extensions: Location extensions are an obvious must for local searches. Your potential customers are looking for someone local, so show them you are local. Sitelinks. You can use sitelinks to highlight specific local information on your site like “call us” or driving directions. Call Extensions. Call extensions are perfect for any mobile campaign, but they are especially useful if you are in an industry where people want to call in advance. For example, if you have a restaurant, a call extension makes it easy for people to check and see if you have a table available before they drive over. Click-to-Call Ads. Depending on your business, click-to-call ads may or may not be a good idea. If the goal is to get people to visit your brick-and-mortar location, click-to-call ads may make it hard to figure out where you are. On the other hand, if you want people to call you, this can be an incredible option. … [Read more...] about Optimizing Your Site for Local Search on Mobile