If you want your articles shared and available to the advertising platform, then it cannot be written with little regard to the facts. If people report your article, then it needs to pass the manual review — and a poorly written or sourced article with little outside support for the claims therein will not likely pass that test. … [Read more...] about A marketer’s guide to Facebook’s fake news problem and what is being done to fix it
The age of social media and the way publishing speed became more competitive is certainly the main reason fact checking became a luxury for many publishers, while users got addicted to an increasing content consumption (and a filter bubble that serves the relevancy they like). … [Read more...] about Did Facebook find a way to deal with fake news?
3. Fake ads Two kinds of fake ads are being used, especially on social media sites. The first is an ad that poses as a headline story by a major publisher like ESPN. The stories may report the fake death of a famous athlete or some fake scandal involving a celebrity. The ad looks like the major publisher’s content and displays its logo, URL and other identifying marks, but when clicked on, the ad directs to a sales site. … [Read more...] about The fake information epidemic and how it will hurt local search in 2017
Ian Bowden is Head of Search at Ecselis (Havas Group) and is ultimately responsible for Search operations in the UK. Ian joined Havas Group in 2010 and has ten years of experience, having first started in SEO building affiliate websites to pay his way through university. Today, he leads one of the biggest UK Search outfits, and is passionate about driving both performance and integration for clients. In 2012, he was named in Media Week’s "30 under 30" list in recognition of his results for clients. … [Read more...] about How Google is tackling fake news, and why it should not do it alone