ROI numbers like those of Amazon and Netflix have some analysts forecasting widespread adoption of predictive marketing — and technology is making such predictive marketing more accessible to small businesses. Google’s local inventory ads and Facebook’s newly launched competing product, dynamic ads for retail, both accommodate predictive marketing. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Feeling like i dont belong in my family
The staff at the restaurant doesn’t stop being social once you’ve liked their page. When purchasing one of their specials, they’ll often ask us to post what we thought of it on the Ashkenaz Cowboy Facebook page. This is a smart move — not only does this appear on their page (reminding fans to come out and try it), it also appears on that poster’s personal Facebook wall (thus extending their reach). … [Read more...] about You Dont Have To Be Big To Do Social Right!
Universal Search Picked This? The video result is showing up as part of Google Universal Search. That’s a system that blends content from Google’s various “vertical” or specialized search engines into its regular search results. It’s only supposed to inject this type of specialized content if it’s deemed especially relevant to the search topic. … [Read more...] about Crappy Results Like This Don’t Give The Impression You Care About Search
Scandals Lawsuits Fines Boycotts Loss of consumer trust Employee loss of pride in company culture At a local business level, and in a grand understatement, it isn’t good customer service when a company deceives or harms the public. Brands, large and small, want to earn the right of integration into the lives of their customers as chosen resources. Large enterprises seeking local customers need leadership that can envision itself in the setting of a single small community, where dishonest practices impact real lives and could lead to permanent closure. Loss of trust should never be an acceptable part of economies of scale. … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
They also have high branding value. I always get a laugh when talking search to audiences, showing a Wikipedia page in the top results at Google and joking that by law, Google’s required to show Wikipedia in the top ten. I’m far from the only one to make that joke. Do a search, you’ll bang your knees against a Wikipedia entry. Yahoo Answer results often come up, as well, especially for searches that are phrased as questions. In both cases, this means your brand might be discussed at these sites — with searchers flowing over to them — so it’s something to be monitored. … [Read more...] about How Search-Like Are Social Media Sites?