Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about Marketing Day: March 28, 2012
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The most recent entry on our list – and perhaps the most expansive in its ambitions – was created to mark the birthday of filmmaker and visual artist Oskar Fishinger. He was fascinated by the links between music and vision, which he saw as inextricable. … [Read more...] about The 10 best Google Doodles of all time
Wherever we go, wherever we look, we are bombarded by advertising – at bus stops, on the way to work or via banner ads on the internet. The number of advertising messages we see varies between 4,000 and 10,000 every day. The majority of these messages are irrelevant, meaning quite simply that companies are producing content that is of no interest to their target audience. Businesses aren’t making the most of their potential because they are failing to address the needs and interests of their target audience, and are too often investing in empty, meaningless slogans. … [Read more...] about Boost your Content Relevance with Personas!