Ultimately, the best solution might be a combination of several. Google Developer Advocate Dan Dascalescu points out in his article ‘Why Progressive Web Apps vs. native is the wrong question to ask’ that “if you already have a product, you already have an app, a web presence, or both, and you should improve both. If you don’t have a product, then if you have the resources to build native Android + native iOS + web apps, and keep them in sync, go for it.” … [Read more...] about Progressive Web Apps versus Android Instant Apps: Which is better for marketers?
Fifa 15 web app
To do so, they have invested heavily in both creating and promoting technology designed to deliver a better mobile web search experience. The Progressive Web App is one of those technologies. The idea behind PWAs is to deliver fast, reliable and engaging app-like experience via mobile browser. Alex Russell, a Google software engineer, explains it this way: “Progressive Web Apps blur the line between Web content and apps, but they keep the strengths of the Web.” … [Read more...] about Progressive Web Apps: The New Standard For Mobile Search?
While we're excited to make this available, we know we still have a lot of work to do on the web app - a few crawls are still giving us trouble, we're refining some of the errors, warnings, notices and recommendations it issues and there's plenty of big features that are on their way. A big thanks to everyone who's trying out the web app today - if you have requests or issues for us, please do use the feedback tab on the side of every page (these go direct to product & engineering). … [Read more...] about Exportable PDF Reports Now in the Web App
Although there’s no completely accurate way to answer (as it depends a number of factors such as your own efforts, your competitors’ activities, audience trends, industry seasonality, search platforms, algorithm updates and so on), you can use a tool like SimilarWeb to check the level of overall traffic that your top mobile competitors already have. That should give you an idea of what is achievable if you maximize the visibility of all your channels: … [Read more...] about Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy