Recently, the two heaviest hitters in the search engine world – Google and Bing – jointly announced that they would increase the file size limit for sitemaps from 10MB to 50MB. A sitemap file contains all the URLs that belong to a particular site, and the maximum number of URLs a sitemap file may contain remains capped at 50,000. While the jump from 10MB to 50MB may seem insignificant at first glance, it is actually a big change for the search engine world. Sitemaps’ Impact on SEO Sitemaps are invaluable files for search engine optimization (SEO). Essentially, a sitemap is a map of a website that shows how the website is structured, the links that comprise the whole, and how they interact. They are important for both users and search engines, and due to their nature, two main types of sitemaps exist – one for human visitors to navigate websites and another designed for search engines’ bots to crawl through for SEO purposes. Sitemaps are useful for search … [Read more...] about Sitemap Max File Size Limit Increased On Google and Bing
Both Google and Bing announced that they have increased the file size limit of your sitemap files from 10MB to 50MB, a 400% increase. Microsoft said "most sitemaps are under this 10 MB file limit, these days, our systems occasionally encounter sitemaps exceeding this limit." To address that, both Google and Bing expanded that limit to 50MB (52,428,800 bytes). That means the uncompressed version has to be 50MB or less. You can compress them for bandwidth requirements but the uncompressed version can't exceed 50MB.You are still limited to 50,000 URLs per Sitemap file, that has not changed.Forum discussion at Twitter … [Read more...] about Google & Bing Increase File Size Limit Of Sitemap File By 400%
I recently started helping a site that was negatively impacted by the May 17 algorithm update. The site had been surfing the gray area of quality for a long time, surging with some quality updates, and sometimes dropping. So I started digging in via a crawl analysis and audit of the site. Once I started analyzing the site, I noticed several strange spikes in pages crawled in the Crawl Stats report in Google Search Console (GSC). For example, Google would typically crawl about 3,000 pages per day, but the first two spikes jumped to nearly 20,000. Then two more topped 11,000. Needless to say, I was interested in finding out why those spikes occurred. Were there technical SEO problems on the site? Was there an external factor causing the spike? Or was this a Googlebot anomaly? I quickly reached out to my client about what I was seeing. I asked my client if they had implemented any large-scale changes based on my recommendations that could have triggered the spike in crawling. They … [Read more...] about Brace yourself: The benefit and shock of analyzing Googlebot crawl spikes via log files [Case Study]
A long time ago in an office far away, I spent weeks and weeks optimizing nearly 2000 PDF files for the company where I worked. That was more than five years ago and I'm surprised to hear how many small business owners have no idea that you can optimize a PDF file for search. If you're one of the many, you'd be well served by reading Galen DeYoung's "Eleven Tips for Optimizing PDFs For Search Engines" at Search Engine Land today. In it, he offers up some concrete suggestions to sites that use PDFs for content. Before you get all up in arms about the idea of including content in PDFs, keep in mind that there are quite a few good reasons to use PDFs. 1. White Papers 2. E-books 3. Data sheets for manufacturers 4. Brochures and Menus Basically, any content that needs to be kept in a specific format for easy printing does well in PDF format. While each tip goes into more depth in the full article, here's a quick round-up of what Galen suggestions: 1. Make sure your PDFs are text … [Read more...] about Did You Know You Could Optimize Your PDF Files for Search?
Please note: there is an updated version of this article available here: Facebook image size cheat sheet. Smart marketers have known the way to a fan’s heart is through their eyes for some time, but significant changes to Facebook’s News Feed underscored the importance of visuals even further. Facebook wants stories shared through their platform to be more vibrant, colorful, and ultimately more engaging. It seems they’re just following users’ lead; last year the social network shared their own research, which showed that posts including a photo album, picture, or video generate about 180 percent, 120 percent, and 100 percent more engagement, respectively. Use this guide to help you improve the quality of images you upload and display on Facebook, by using the right dimensions, resolution, and features for the job. Facebook Cover Photo We’ll start with cover photos, the large banner image at the top of your company page. The minimum size accepted is 720 … [Read more...] about Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More